Connect Google Campaign Manager to Looker for Real-Time Data Flow

Accelerate data connection between marketing platforms with Improvado.

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What is Google Campaign Manager?

Google Campaign Manager is a powerful digital marketing tool that helps large enterprises manage, measure, and optimize their digital campaigns across multiple channels. By providing a centralized platform for marketing data, Google Campaign Manager enables businesses to gain valuable insights, make data-driven decisions, and effectively allocate marketing budgets. Some of the key benefits of using Google Campaign Manager include improving campaign performance, reducing inefficiencies, and driving higher ROI.

What is Looker?

Looker is a modern data platform that empowers large enterprises to access, analyze, and visualize their data. It is designed to help organizations make better decisions by providing a comprehensive view of their data in real-time. Looker’s flexible, scalable architecture enables businesses to easily customize and extend their analytics capabilities. Some of the key benefits of using Looker include better data-driven decision-making, increased operational efficiency, and improved collaboration across teams.

Connecting Google Campaign Manager to Looker

Connecting Google Campaign Manager to Looker can be done through the following methods:

  • Using Looker’s native Google Campaign Manager connector, which allows for quick and easy integration between the two platforms.
  • Manual data export from Google Campaign Manager, followed by data import into Looker. This requires more effort and can be time-consuming.
  • Using a third-party data connector or ETL (Extract, Transform, Load) tool, which automates the process of extracting data from Google Campaign Manager and loading it into Looker. This can save time and reduce the risk of errors during data import.
  • Building a custom data connector or API integration, which can be complex and requires technical expertise.
  • Utilizing Improvado, a powerful marketing analytics platform that offers an efficient and scalable way to extract and load data from Google Campaign Manager to Looker, along with other data sources.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Campaign Manager to Looker with Improvado

Improvado is the ideal solution for connecting Google Campaign Manager to Looker, as it offers a number of advantages over other methods. First, Improvado’s advanced data pipeline covers the entire process from data extraction to data transformation, normalization, and visualization. This ensures that your marketing data is accurately and consistently represented in Looker. Moreover, Improvado offers a comprehensive list of metrics and dimensions that can be automatically extracted from Google Campaign Manager, providing you with a complete view of your marketing performance.

Improvado is also highly scalable and can handle large volumes of data, making it well-suited for large enterprises. The platform allows for customization and flexibility, enabling you to tailor your analytics and reporting to your specific needs. Additionally, Improvado’s high-quality customer support ensures that any issues or questions are quickly resolved. By choosing Improvado to connect Google Campaign Manager to Looker, you can streamline your data integration process and make more informed marketing decisions.

Summary of connection Google Campaign Manager to Looker

In summary, connecting Google Campaign Manager and Looker is essential for large enterprises looking to gain valuable insights from their marketing data. Improvado provides a seamless, scalable, and customizable solution for integrating these two platforms, enabling you to centralize your marketing and sales data and visualize it in Looker. With Improvado’s robust data pipeline, you can process large volumes of data and access a comprehensive list of metrics and dimensions, ensuring that your marketing efforts are data-driven and effective. To learn more about the benefits of using Improvado to connect Google Campaign Manager to Looker, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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