Connect Google Campaign Manager to Google Sheets to Eliminate Human Error

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What is Google Campaign Manager?

Google Campaign Manager is a comprehensive ad management platform designed to help enterprise companies efficiently plan, execute, and measure their digital advertising campaigns. By streamlining ad operations, Google Campaign Manager enables businesses to gain a holistic view of their marketing performance, optimize their media mix, and make data-driven decisions. This platform empowers companies to reach their target audiences across various channels and devices, ensuring maximum return on investment.

What is Google Sheets?

Google Sheets is a powerful cloud-based spreadsheet application that enables enterprise companies to create, edit, and share spreadsheets in real-time. It facilitates seamless collaboration with team members, allowing for efficient data management and analysis. Google Sheets is an excellent solution for businesses looking to centralize their data, streamline their workflows, and automate their reporting processes. With its robust functionality and ease of use, Google Sheets has become an indispensable tool for many organizations.

Connecting Google Campaign Manager to Google Sheets

Connecting Google Campaign Manager to Google Sheets can be achieved through several methods:

  • Manually export data from Google Campaign Manager and import it into Google Sheets. This process involves downloading a CSV file from Google Campaign Manager and then uploading it to Google Sheets.
  • Utilize a third-party data connector for Google Sheets Google Campaign Manager integration. Several tools on the market can help automate the data transfer process, eliminating the need for manual data entry and increasing efficiency.
  • Develop a custom script using Google Apps Script to fetch data from Google Campaign Manager's API and populate it into Google Sheets. This method requires programming knowledge and may be time-consuming to set up and maintain.
  • Use Improvado, an advanced marketing analytics platform, to automate the entire process of data extraction, transformation, and visualization. With Improvado, you can effortlessly load data from Google Campaign Manager to Google Sheets and gain valuable insights into your marketing performance.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Campaign Manager to Google Sheets with Improvado

Connecting Google Campaign Manager to Google Sheets with Improvado is the ideal solution for enterprise companies. Improvado simplifies the entire data pipeline, making it easy to extract, transform, and visualize Google Campaign Manager data in Google Sheets. By automating the process, you can save time, reduce errors, and focus on analyzing your data to make informed decisions.

Improvado offers a wide range of metrics and dimensions that can be automatically extracted from Google Campaign Manager and visualized in Google Sheets. Its platform is built to handle large volumes of data, ensuring that even the most complex marketing campaigns can be analyzed efficiently. Furthermore, Improvado provides a high level of customization, allowing you to create the perfect Google Sheets dashboard tailored to your needs.

In addition to its robust functionality, Improvado is dedicated to providing exceptional customer support, ensuring that you receive the assistance you need to make the most of your marketing data.

Summary of connection Google Campaign Manager to Google Sheets

In summary, connecting Google Campaign Manager and Google Sheets is essential for enterprise companies looking to centralize and analyze their marketing data effectively. By leveraging Improvado's advanced marketing analytics platform, businesses can automate the entire data pipeline, from extraction to visualization, making it easier than ever to gain valuable insights into their marketing performance.

Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the perfect solution for enterprise companies. To learn more about how Improvado can help you connect Google Campaign Manager to Google Sheets, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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