Connect Google Campaign Manager to Qlik to Make Data-Driven Decisions

Empower your marketing analytics with automated data connections using Improvado.

Book a call

What is Google Campaign Manager?

Google Campaign Manager is a powerful digital marketing platform that allows enterprise companies to manage and optimize cross-channel ad campaigns. By consolidating data from various channels, it enables businesses to gain insights, improve targeting, and maximize return on investment. Google Campaign Manager provides a comprehensive view of campaign performance, making it an invaluable tool for large enterprises seeking to optimize their marketing efforts.

What is Qlik?

Qlik is an innovative business intelligence and data visualization platform that empowers enterprises to uncover actionable insights from their data. With its user-friendly interface and powerful analytical capabilities, Qlik helps businesses make data-driven decisions and improve performance. By connecting disparate data sources and enabling users to explore data through visualizations, Qlik streamlines the process of analyzing complex datasets and uncovering valuable insights.

Connecting Google Campaign Manager to Qlik

Connecting Google Campaign Manager to Qlik can be accomplished through the following steps:

  • Export data from Google Campaign Manager: Extract the necessary metrics and dimensions from your campaigns to be imported into Qlik.
  • Prepare the data for Qlik: Clean and normalize the data to ensure compatibility with Qlik's data model.
  • Establish a connection between Google Campaign Manager and Qlik: Utilize a data connector for Qlik Google Campaign Manager to facilitate seamless data transfer between the two platforms.
  • Import data into Qlik: Load the prepared data into the Qlik platform for further analysis and visualization.
  • Create visualizations and dashboards: Design interactive dashboards and visualizations within Qlik to explore and analyze your Google Campaign Manager data.
  • Optimize and maintain the connection: Regularly monitor and update the connection between Google Campaign Manager and Qlik to ensure accurate and up-to-date data synchronization.
  • Consider using Improvado as an alternative: Instead of manually managing the connection between Google Campaign Manager and Qlik, leverage Improvado's solution for a more efficient and streamlined process.

Request a quote, and we'll
follow up with you shortly

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Google Campaign Manager to Qlik with Improvado

Improvado is the ideal solution for connecting Google Campaign Manager to Qlik due to its powerful data extraction, transformation, and normalization capabilities. By automating the process of connecting these platforms, Improvado saves businesses valuable time and resources. With its extensive library of pre-built metrics and dimensions, Improvado ensures that the most relevant data is extracted for analysis and visualization in Qlik. Additionally, Improvado's platform is built to handle large volumes of data, ensuring that even the most complex datasets can be seamlessly integrated and analyzed within Qlik.

Furthermore, Improvado offers unparalleled customization, allowing businesses to tailor their data connections to meet their specific needs. Its scalable solution is designed to grow with your enterprise, ensuring that your data integration and analysis capabilities remain robust and efficient. Finally, Improvado's commitment to exceptional customer support means that you'll always have access to expert assistance when you need it.

Summary of connection Google Campaign Manager to Qlik

In summary, connecting Google Campaign Manager to Qlik can significantly enhance your enterprise's ability to analyze and optimize marketing data. By leveraging Improvado's powerful solution, you can streamline the process of connecting these platforms, saving time and resources while ensuring accurate and up-to-date data synchronization. With its scalability, customization, and ability to process large volumes of data, Improvado is the ideal choice for integrating Google Campaign Manager with Qlik. Additionally, their commitment to high-quality customer support ensures that you'll have access to expert assistance whenever you need it. To learn more about how Improvado can help your business, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

Do more with
Google Campaign Manager

Do more with

Take your marketing reporting to new heights