Connect Google Ads to Periscope Data Automatically

Accelerate data connection between marketing platforms with Improvado.

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What is Google Ads?

Google Ads is a powerful online advertising platform that enables large enterprises to create and manage targeted ads across various online channels. With Google Ads, companies can drive increased brand awareness, generate more leads, and ultimately boost revenue. The platform offers a range of targeting options and bidding strategies, allowing businesses to reach their desired audience and optimize ad performance. By utilizing Google Ads, enterprises can achieve a higher return on their marketing investment.

What is Periscope Data?

Periscope Data is a comprehensive data analytics and visualization platform designed for large enterprises. It allows companies to access, analyze, and visualize data from multiple sources in one centralized location. With its user-friendly interface and advanced data processing capabilities, Periscope Data helps businesses make data-driven decisions, uncover valuable insights, and optimize their operations. By leveraging the power of Periscope Data, organizations can gain a competitive edge in today's data-driven business landscape.

Connecting Google Ads to Periscope Data

  • Connecting Google Ads to Periscope Data can be done using Google Ads API, which allows users to programmatically access their Google Ads account data and send it to Periscope Data. This process involves acquiring API credentials, setting up the API connection, and configuring the data transfer to suit the specific requirements of the organization.
  • Another option is to use third-party data connectors or integration tools, which can simplify the process of extracting and loading data from Google Ads to Periscope Data. These tools can automate data synchronization, handle data transformation, and provide support for various data formats.
  • A more efficient and scalable solution is to use Improvado, an advanced marketing analytics platform that covers the entire data pipeline from data extraction to visualization. With Improvado, you can quickly and easily connect Google Ads to Periscope Data without the need for complex API configurations or additional tools. The platform takes care of the entire data pipeline, including data extraction and load, data transformation and normalization, and data visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ads to Periscope Data with Improvado

Improvado is the best solution for connecting Google Ads to Periscope Data because it offers a seamless integration process, eliminating the need for manual data manipulation or extensive technical knowledge. The platform supports a wide range of metrics and dimensions that can be automatically extracted from Google Ads, ensuring that you have access to the most relevant and accurate data for your analysis.

With Improvado, you can customize the data pipeline according to your needs, allowing for more granular control over the data you receive and how it's processed. The platform is also highly scalable, capable of handling large volumes of data without compromising performance or reliability.

Additionally, Improvado offers high-quality customer support, ensuring that you receive the assistance you need when connecting Google Ads to Periscope Data. This level of support is essential for large enterprises that require reliable, timely, and accurate data for their marketing and sales operations.

Summary of connection Google Ads to Periscope Data

In summary, connecting Google Ads to Periscope Data is essential for large enterprises looking to visualize and analyze their marketing data in a centralized and user-friendly platform. Improvado is the ideal solution for this integration, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, you can unlock valuable insights and make data-driven decisions that drive growth and success. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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