Connect Google Campaign Manager to Chartio to Make Data-Driven Decisions

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What is Google Campaign Manager?

Google Campaign Manager is a powerful digital marketing tool that enables large enterprises to plan, execute, and optimize their ad campaigns across various digital platforms. With its comprehensive features, companies can efficiently manage their online advertising, track conversions, and analyze performance data to make informed decisions. By leveraging the advanced capabilities of Google Campaign Manager, enterprises can deliver targeted and relevant ads to their audience, resulting in improved ROI and brand awareness.

What is Chartio?

Chartio is an intuitive business intelligence (BI) and data visualization platform that empowers enterprises to unlock the full potential of their data. With its easy-to-use interface and robust features, companies can quickly create interactive dashboards, explore data in real-time, and share insights with their teams. Chartio enables users to connect with various data sources, perform ad-hoc analysis, and build custom reports to drive data-driven decision-making. By leveraging the power of Chartio, enterprises can uncover valuable insights, streamline their operations, and ultimately, drive business growth.

Connecting Google Campaign Manager to Chartio

Connecting Google Campaign Manager to Chartio can be accomplished in several ways, including:

  • Using a native integration provided by Chartio, if available
  • Exporting data from Google Campaign Manager and importing it into Chartio through CSV or other file formats
  • Utilizing a third-party data connector to establish a connection between Google Campaign Manager and Chartio
  • Developing a custom script or API to extract data from Google Campaign Manager and load it into Chartio
  • Employing a platform like Improvado that specializes in connecting marketing data sources to BI and visualization tools, ensuring a seamless and efficient data transfer process

While each of these methods can be effective, using Improvado offers several advantages over the other options, such as:

  • Automated and real-time data extraction and load, eliminating the need for manual data exports and imports
  • Flexible data transformation and normalization, allowing for customized data structures and formats
  • Easy integration with various data sources, streamlining the connection process
  • Scalability and adaptability, accommodating the evolving needs of large enterprises
  • Access to a comprehensive list of metrics and dimensions that can be automatically extracted from Google Campaign Manager

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Connecting Google Campaign Manager to Chartio with Improvado

Improvado, an advanced marketing analytics platform, is the ideal solution for connecting Google Campaign Manager to Chartio. With its complete data pipeline that covers everything from data extraction to visualization, enterprises can be confident that their marketing data is accurate and up-to-date. By utilizing Improvado's data extraction and load capabilities, companies can save valuable time and resources, as well as minimize the risk of human error.

Additionally, Improvado offers unparalleled scalability and customization, tailored to the unique needs of large enterprises. Its robust features ensure that companies can process large volumes of data and centralize their marketing and sales data for streamlined analysis and decision-making. Furthermore, Improvado's high-quality customer support ensures that any issues or questions are promptly addressed, providing enterprises with peace of mind and confidence in their data connections.

Summary of connection Google Campaign Manager to Chartio

In summary, connecting Google Campaign Manager to Chartio is a critical step in unlocking the full potential of your marketing data. While there are several methods to accomplish this, Improvado stands out as the best solution for large enterprises due to its scalability, customization, high-quality customer support, and ability to process large volumes of data. By leveraging the power of Improvado to connect your marketing and sales data, you'll gain valuable insights that can drive business growth and success. To learn more about how Improvado can benefit your enterprise, book a call with one of our experts today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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