Connect Google Campaign Manager to Redash for Real-Time Data Flow

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What is Google Campaign Manager?

Google Campaign Manager is a powerful marketing tool designed for enterprise companies to manage and optimize ad campaigns across multiple channels. By consolidating digital marketing efforts into one platform, it enables businesses to gain a comprehensive view of their campaigns, streamline workflows, and make data-driven decisions. Some key benefits include cross-channel reporting, advanced targeting options, and creative management.

What is Redash?

Redash is an open-source data visualization and collaboration tool used by enterprises to make data-driven decisions. It allows users to connect to various data sources, run queries, and visualize the results in the form of charts, graphs, and dashboards. Redash also enables teams to collaborate by sharing visualizations and insights, helping to foster a data-driven culture. Key benefits of using Redash include its ease of use, flexibility, and the ability to create customized reports.

Connecting Google Campaign Manager to Redash

There are several methods to connect Google Campaign Manager to Redash:

  • Manually export data from Google Campaign Manager and import it into Redash as CSV or JSON files. This process can be time-consuming and requires regular updates to keep data current.
  • Use third-party connectors, such as data extraction and load tools, to automate data transfer between Google Campaign Manager and Redash. These connectors can simplify the process but may have limitations in terms of data granularity and customization.
  • Write custom scripts or use APIs to extract data from Google Campaign Manager and load it into Redash. This method offers more control and flexibility but can be complex and may require ongoing maintenance.
  • Utilize Improvado, an advanced marketing analytics platform, to connect Google Campaign Manager to Redash seamlessly. Improvado offers a complete data pipeline, including extraction, transformation, and visualization, making it the ideal solution for large enterprises.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Campaign Manager to Redash with Improvado

Improvado is the best solution for connecting Google Campaign Manager to Redash due to its robust features and capabilities. It provides a seamless integration process, allowing users to effortlessly visualize Google Campaign Manager data in Redash. The platform covers the entire data pipeline, from data extraction to visualization, ensuring high-quality, accurate, and up-to-date data.

With Improvado, users can access a comprehensive list of metrics and dimensions that can be automatically extracted from Google Campaign Manager, enabling in-depth analysis and insights. Moreover, Improvado can handle large volumes of data, making it suitable for large enterprises with complex marketing needs.

Additionally, Improvado offers exceptional customization options, allowing users to tailor data connections and visualizations to their specific requirements. The platform also provides top-notch customer support to ensure a smooth and efficient integration process.

Summary of connection Google Campaign Manager to Redash

In summary, connecting Google Campaign Manager and Redash using Improvado is an efficient and effective solution for large enterprises. Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the ideal choice for organizations looking to centralize and visualize their marketing and sales data. To learn more about Improvado and how it can benefit your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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