Connect Oracle Eloqua to Periscope Data for Real-Time Data Flow

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What is Oracle Eloqua?

Oracle Eloqua is a powerful marketing automation platform designed for enterprise companies. It helps streamline and optimize marketing workflows, allowing businesses to deliver personalized experiences to their customers. With features like lead scoring, email marketing, and campaign management, Oracle Eloqua equips large organizations with the tools they need to drive revenue growth and improve customer engagement.

What is Periscope Data?

Periscope Data is a comprehensive data visualization and analytics platform used by large enterprises to make data-driven decisions. It allows organizations to analyze vast amounts of data and create visually appealing dashboards that highlight key insights. By connecting various data sources, Periscope Data enables users to perform complex ad-hoc queries, build custom visualizations, and share insights across the organization.

Connecting Oracle Eloqua to Periscope Data

Connecting Oracle Eloqua to Periscope Data can be achieved through several methods:

  • Using Oracle Eloqua's built-in integrations and APIs to export data into Periscope Data.
  • Utilizing third-party tools and connectors to bridge the gap between Oracle Eloqua and Periscope Data.
  • Developing a custom solution using programming languages like Python or R to extract data from Oracle Eloqua and load it into Periscope Data.
  • Opting for an all-in-one solution like Improvado to handle the entire data pipeline, including extraction, transformation, and visualization of Oracle Eloqua data in Periscope Data.

When connecting Oracle Eloqua to Periscope Data, it is essential to consider factors such as data volume, frequency of updates, and the level of customization needed. It is also vital to ensure that the data is properly transformed and normalized to fit the requirements of Periscope Data. This includes mapping metrics and dimensions, aggregating data, and applying any necessary data transformations.

While the first three options may require significant effort and technical expertise, using Improvado provides a more seamless experience. This advanced marketing analytics platform manages the entire data pipeline, allowing organizations to focus on data analysis and visualization rather than data extraction and transformation.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Oracle Eloqua to Periscope Data with Improvado

Improvado is the ideal solution for connecting Oracle Eloqua to Periscope Data for several reasons:

  • It offers a comprehensive list of metrics and dimensions that can be automatically extracted from Oracle Eloqua, ensuring all relevant data is captured.
  • Improvado's platform handles data transformation and normalization, making it easy to integrate Oracle Eloqua data with Periscope Data.
  • The platform is built for scalability, making it suitable for large enterprises with high data volumes.
  • Improvado offers customization options, allowing users to tailor data extraction and transformation processes to their specific needs.
  • Improvado's exceptional customer support ensures that any issues or questions are promptly addressed.

By using Improvado to connect Oracle Eloqua to Periscope Data, organizations can save time and resources while gaining access to valuable insights from their marketing data.

Summary of connection Oracle Eloqua to Periscope Data

In summary, connecting Oracle Eloqua to Periscope Data is an essential step for enterprise organizations looking to centralize their marketing and sales data, enabling them to make data-driven decisions. Improvado is the ideal solution for this integration, as it offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. By utilizing Improvado, businesses can focus on analyzing and visualizing their Oracle Eloqua data in Periscope Data, driving growth and improving customer engagement. To learn more about how Improvado can help your organization, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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