Connect Google Campaign Manager to Metabase for Unbiased Marketing Insights

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What is Google Campaign Manager?

Google Campaign Manager is a comprehensive ad management platform that allows enterprise companies to manage their advertising campaigns across multiple channels, such as display, video, and mobile. By leveraging powerful analytics and optimization tools, businesses can improve their marketing performance, increase ROI, and make data-driven decisions to achieve their goals. Google Campaign Manager provides insights into customer demographics, behavior, and preferences, helping enterprises target their audience more effectively and efficiently.

What is Metabase?

Metabase is an open-source business intelligence tool that enables enterprise companies to visualize, analyze, and share data insights across their organization. With its user-friendly interface, non-technical users can easily create custom dashboards and reports to track their key performance indicators (KPIs), monitor trends, and make informed decisions. Metabase supports a wide range of data sources, making it a flexible and scalable solution for businesses of all sizes. Its powerful data exploration features help enterprises uncover hidden patterns, trends, and opportunities, driving better decision-making and improving overall business performance.

Connecting Google Campaign Manager to Metabase

Connecting Google Campaign Manager to Metabase can be achieved through the following steps:

  • Export data from Google Campaign Manager by using the Reporting API to generate custom reports or by downloading pre-built reports in CSV or JSON format.
  • Import data into Metabase by connecting to a supported database, uploading CSV files, or using a third-party ETL tool.
  • Create custom dashboards and visualizations in Metabase by using the built-in query builder or writing custom SQL queries.
  • Keep data up-to-date by scheduling regular data imports or leveraging real-time data sync features available in some ETL tools.
  • Ensure data quality by validating, cleaning, and transforming data as needed before importing it into Metabase.
  • Automate the entire process by using a dedicated data connector, like Improvado, which simplifies the process of extracting, loading, and transforming marketing data, making it easy to connect Google Campaign Manager to Metabase.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Campaign Manager to Metabase with Improvado

Improvado is the best solution for connecting Google Campaign Manager to Metabase due to its powerful data extraction capabilities and seamless integration with both platforms. By using Improvado, you can automatically extract a wide range of metrics and dimensions from Google Campaign Manager, normalize and transform the data as needed, and load it directly into Metabase. With Improvado's pre-built data connectors, you can easily integrate Google Campaign Manager with Metabase without writing a single line of code or relying on complex ETL processes.

Improvado also offers extensive customization options, allowing you to tailor the data extraction process to your specific needs. Its powerful data transformation features enable you to clean, validate, and format your data before importing it into Metabase, ensuring that you always have accurate and up-to-date information for your analysis. Additionally, Improvado's scalable architecture can handle large volumes of data and support multiple data sources, making it the ideal solution for enterprise-level marketing analytics.

Summary of connection Google Campaign Manager to Metabase

In summary, connecting Google Campaign Manager to Metabase can be achieved through manual data exports and imports, third-party ETL tools, or by using a dedicated data connector like Improvado. Improvado offers a scalable, customizable, and efficient solution for integrating Google Campaign Manager with Metabase, enabling enterprises to centralize their marketing and sales data for in-depth analysis and data-driven decision-making. With its high-quality customer support and ability to process large volumes of data, Improvado is the preferred choice for enterprise companies looking to visualize and analyze their Google Campaign Manager data in Metabase. To learn more about how Improvado can help you connect Google Campaign Manager to Metabase, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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