Connect Google Campaign Manager to Power BI to Make Data-Driven Decisions

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What is Google Campaign Manager?

Google Campaign Manager is a comprehensive ad management platform that streamlines campaign planning, targeting, and optimization for large enterprises. By providing real-time insights into ad performance and audience engagement, Google Campaign Manager enables marketers to make data-driven decisions, improve ROI, and deliver highly targeted ads to the right audience at the right time.

What is Power BI?

Power BI is an intuitive business intelligence (BI) tool that helps enterprises analyze and visualize their data to make informed decisions. With its robust data analysis capabilities, Power BI allows users to create interactive reports and dashboards that provide valuable insights into critical business metrics. The platform is highly customizable, making it easy for enterprises to adapt it to their specific needs and preferences.

Connecting Google Campaign Manager to Power BI

There are several ways to connect Google Campaign Manager to Power BI:

  • Use Power BI's native Google Campaign Manager connector, which enables users to import data directly from Google Campaign Manager into Power BI for further analysis.
  • Create a Google Campaign Manager dashboard in Power BI by importing data from Google Sheets, where Google Campaign Manager data has been exported to.
  • Use a third-party data connector for Power BI that supports Google Campaign Manager integration. These connectors help extract and load data from Google Campaign Manager to Power BI for visualization and analysis.
  • Consider using Improvado, an advanced marketing analytics platform that provides a complete data pipeline from data extraction to visualization, simplifying the process of connecting Google Campaign Manager to Power BI.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Google Campaign Manager to Power BI with Improvado

Improvado is the best solution for connecting Google Campaign Manager to Power BI because it offers several key advantages over other options:

  • Improvado automates the data extraction process, saving time and resources while ensuring data integrity.
  • With Improvado's data transformation and normalization capabilities, users can easily clean and prepare their Google Campaign Manager data for analysis in Power BI.
  • Improvado supports a wide range of metrics and dimensions that can be automatically extracted from Google Campaign Manager, providing more comprehensive insights.
  • Improvado's platform is highly customizable, allowing users to tailor the solution to their specific needs and preferences.
  • Improvado provides exceptional customer support, ensuring a seamless and efficient experience when connecting Google Campaign Manager to Power BI.

Summary of connection Google Campaign Manager to Power BI

In summary, connecting Google Campaign Manager to Power BI allows enterprises to leverage the powerful analytics capabilities of both platforms, resulting in better data-driven decision-making. Using Improvado as the solution for this integration offers numerous benefits, including scalability, customization, high-quality customer support, and the ability to process large volumes of data. With Improvado, enterprises can centralize their marketing and sales data for a more streamlined approach to data analysis and visualization. To learn more about how Improvado can help connect Google Campaign Manager to Power BI, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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