Connect Adobe Marketing Cloud to Periscope Data to Eliminate Human Error

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What is Adobe Marketing Cloud?

Adobe Marketing Cloud is an all-in-one marketing solution that helps large enterprises manage, optimize, and orchestrate their digital marketing efforts. It integrates various marketing tools like Adobe Analytics, Adobe Target, and Adobe Campaign to provide actionable insights and personalized experiences for customers. By leveraging Adobe Marketing Cloud, enterprise companies can benefit from a unified view of their customer data, improved marketing efficiency, and better decision-making capabilities.

What is Periscope Data?

Periscope Data is a powerful data analysis and visualization platform designed for enterprise companies. It enables users to quickly explore, analyze, and visualize large-scale datasets using SQL, Python, and R, combining the power of data engineering and data science. With Periscope Data, businesses can make data-driven decisions, optimize performance, and streamline their operations. The platform also offers robust security features, customizable dashboards, and seamless integration with a variety of data sources.

Connecting Adobe Marketing Cloud to Periscope Data

There are several ways to connect Adobe Marketing Cloud to Periscope Data:

  • Use the Adobe Analytics API to extract data from Adobe Marketing Cloud and load it into Periscope Data. This method requires manual setup and maintenance, as well as strong programming skills.
  • Utilize pre-built connectors offered by some third-party integration platforms. Although they can simplify the process, these connectors may have limitations in terms of data types, granularity, and customization options.
  • Develop a custom integration using a script or a tool like Apache Nifi. However, this approach can be time-consuming and may require deep technical expertise.
  • Employ a data connector for Periscope Data, like Improvado, which automates the entire process of data extraction, transformation, and loading. This solution not only saves time and resources but also provides advanced features like data normalization and custom metrics.

By using Improvado to connect Adobe Marketing Cloud to Periscope Data, businesses can ensure a seamless and efficient integration, with minimal effort and technical expertise required.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Adobe Marketing Cloud to Periscope Data with Improvado

Improvado is the best solution for connecting Adobe Marketing Cloud to Periscope Data due to its comprehensive features and benefits:

  • It automates data extraction from Adobe Marketing Cloud, saving time and resources compared to manual processes.
  • Improvado offers a wide variety of metrics and dimensions that can be automatically extracted from Adobe Marketing Cloud, providing businesses with the flexibility to choose the data they need for their analysis.
  • The platform normalizes and transforms the data, making it compatible with Periscope Data and other BI tools.
  • Improvado's scalable architecture can handle large volumes of data, ensuring that even the most complex enterprise needs are met.
  • High-quality customer support is available to help users with any issues or questions they may have while using the platform.

By choosing Improvado to connect Adobe Marketing Cloud to Periscope Data, businesses can streamline their data integration process and focus on deriving valuable insights from their marketing data.

Summary of connection Adobe Marketing Cloud to Periscope Data

In summary, connecting Adobe Marketing Cloud and Periscope Data enables businesses to efficiently analyze and visualize their marketing data, driving better decision-making and overall performance. Improvado is the ideal solution for this integration, as it offers scalability, customization options, high-quality customer support, and the ability to process large volumes of data. Furthermore, Improvado's platform centralizes marketing and sales data, making it easier for businesses to uncover valuable insights and drive growth. To learn more about how Improvado can help you connect Adobe Marketing Cloud to Periscope Data, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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