Connect Google Campaign Manager to Sisense to Streamline Marketing Analytics

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What is Google Campaign Manager?

Google Campaign Manager is a comprehensive ad management platform that helps large enterprises plan, execute, and analyze their marketing campaigns across various digital channels. By leveraging its features, businesses can streamline their marketing efforts, optimize ad spend, and improve overall campaign performance. Google Campaign Manager provides a robust suite of tools, including audience targeting, real-time reporting, and conversion tracking, enabling marketing teams to make data-driven decisions and maximize ROI.

What is Sisense?

Sisense is a powerful business intelligence (BI) and data visualization platform designed to help large enterprises make sense of their complex data. With its user-friendly interface and advanced analytical capabilities, Sisense allows organizations to easily connect, analyze, and visualize data from multiple sources. By leveraging Sisense, businesses can gain insights into their operations, uncover hidden opportunities, and make strategic decisions based on accurate, real-time information. Sisense's scalability, flexibility, and customization options make it an ideal solution for enterprise-level organizations looking to transform their data into actionable insights.

Connecting Google Campaign Manager to Sisense

There are several ways to connect Google Campaign Manager to Sisense:

  • Using a native data connector provided by Sisense. This method requires manual configuration and may have limitations in terms of data granularity and available metrics.
  • Developing a custom API integration. Although this option provides more flexibility, it can be time-consuming and requires development resources to maintain and update the integration.
  • Utilizing third-party data connector solutions, which can simplify the process and offer greater customization, but may come with additional costs and potential compatibility issues.
  • Opting for Improvado, an advanced marketing analytics platform that not only streamlines the process of connecting Google Campaign Manager to Sisense but also offers a comprehensive suite of data extraction and transformation capabilities, ensuring the most accurate and complete data load into your Sisense dashboards.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting Google Campaign Manager to Sisense with Improvado

Improvado is the best solution for connecting Google Campaign Manager to Sisense for several reasons:

  • It offers a seamless and intuitive integration process, eliminating the need for complex coding or manual data manipulation.
  • Improvado provides a centralized platform for managing all your marketing data, allowing you to easily combine Google Campaign Manager data with other data sources for a holistic view of your marketing performance.
  • The platform's robust data transformation capabilities ensure that your data is clean, normalized, and ready for analysis in Sisense.
  • Improvado's extensive metrics and dimensions library allows you to automatically extract the most relevant data from Google Campaign Manager, ensuring accurate and actionable insights.
  • With Improvado's top-notch customer support, you can rely on expert assistance throughout the integration process and beyond.

Summary of connection Google Campaign Manager to Sisense

In summary, connecting Google Campaign Manager and Sisense can be a complex process involving multiple steps and potential challenges. However, by utilizing Improvado's advanced marketing analytics platform, enterprises can simplify the process and benefit from a scalable, customizable, and reliable solution. With Improvado's ability to process large volumes of data, centralize marketing and sales data, and provide high-quality customer support, businesses can rest assured that their Google Campaign Manager data will be accurately visualized and analyzed within their Sisense dashboards. To learn more about how Improvado can help you connect Google Campaign Manager to Sisense, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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