Connect Google Campaign Manager to Looker Studio for Real-Time Data Flow

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Google Campaign Manager?

Google Campaign Manager is a powerful ad management platform that helps large enterprises streamline and optimize their digital marketing efforts. By offering a centralized platform for managing, tracking, and analyzing marketing campaigns across multiple channels, Google Campaign Manager enables companies to gain valuable insights, improve targeting, and efficiently allocate their marketing budgets. Notable features include cross-channel reporting, creative management, and advanced targeting capabilities to enhance marketing strategies and drive better results.

What is Looker Studio?

Looker Data Studio is a modern data visualization and business intelligence (BI) platform designed for large enterprises. It allows organizations to explore, analyze, and visualize their data in a user-friendly interface, enabling them to make informed business decisions based on real-time insights. Looker Data Studio offers numerous benefits such as a powerful data modeling layer, customizable dashboards, and seamless integration with various data sources, making it an ideal choice for businesses looking to leverage their data for strategic advantage.

Connecting Google Campaign Manager to Looker Studio

Connecting Google Campaign Manager to Looker Data Studio can be achieved in several ways:

  • Using a custom-built connector: Develop a custom data connector to import data from Google Campaign Manager to Looker Data Studio. This process may require significant technical expertise and ongoing maintenance.
  • Exporting data manually: Export your Google Campaign Manager data as a CSV or Excel file and import it into Looker Data Studio. However, this method can be time-consuming and not scalable for large data sets.
  • Utilizing a third-party tool: Several third-party solutions are available to connect Google Campaign Manager to Looker Data Studio. These tools usually offer pre-built connectors and streamline the data integration process for users.
  • Choosing Improvado: As an advanced marketing analytics platform, Improvado offers a complete data pipeline solution, handling everything from data extraction and load to data transformation, normalization, and visualization. By using Improvado, you can easily connect Google Campaign Manager to Looker Data Studio and benefit from its robust features, while avoiding the complications associated with other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Campaign Manager to Looker Studio with Improvado

Improvado is the ideal solution for connecting Google Campaign Manager to Looker Data Studio due to its robust capabilities and benefits:

  • Scalability: Improvado is designed to handle large volumes of data, making it a perfect fit for enterprises with significant marketing data needs.
  • Customization: Users can easily customize their data connections, allowing them to extract the specific metrics and dimensions they need for their analyses.
  • Centralization: Improvado centralizes marketing and sales data, making it easier for organizations to manage and analyze their data in one place.
  • Customer support: Improvado offers high-quality customer support, ensuring users receive the assistance they need to get the most out of the platform.
  • Easy integration: Improvado seamlessly integrates with both Google Campaign Manager and Looker Data Studio, simplifying the process of connecting the two platforms and visualizing your data.

Summary of connection Google Campaign Manager to Looker Studio

In summary, connecting Google Campaign Manager to Looker Data Studio enables enterprises to leverage their marketing data for better decision-making and strategic planning. By using Improvado, organizations can benefit from a scalable, customizable, and easy-to-use solution that centralizes marketing and sales data while offering high-quality customer support. Furthermore, Improvado's ability to process large volumes of data ensures that businesses can confidently manage their data needs as they grow. To learn more about how Improvado can help your organization connect Google Campaign Manager to Looker Data Studio, be sure to book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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