Connect Google Campaign Manager to Excel Power Query Without SQL

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What is Google Campaign Manager?

Google Campaign Manager is a comprehensive ad management platform that enables large enterprises to effectively plan, create, and manage their digital marketing campaigns across multiple channels. This powerful tool is designed to help enterprise companies streamline their advertising efforts, optimize ad placements, and gain insights into campaign performance. By leveraging Google Campaign Manager, businesses can make data-driven decisions to improve their marketing strategies and drive better results.

What is Excel Power Query?

Excel Power Query is a powerful data transformation tool within Microsoft Excel that allows enterprise companies to easily import, clean, and manipulate data from various sources. With Excel Power Query, businesses can effortlessly combine and transform data, enabling them to uncover valuable insights and make informed decisions. This user-friendly tool not only simplifies the data preparation process but also helps organizations save time and resources by automating repetitive tasks and reducing manual intervention.

Connecting Google Campaign Manager to Excel Power Query

  • Start by creating a Google Campaign Manager API key to enable data extraction from the platform.
  • Install and configure the Excel Power Query add-in, ensuring that it is compatible with your version of Microsoft Excel.
  • To import data from Google Campaign Manager, use the Power Query editor to enter your API key and establish a connection between the two platforms.
  • Select the relevant data tables, metrics, and dimensions you want to include in your Excel Power Query dashboard.
  • Transform and clean the imported data in Excel Power Query to ensure it is formatted correctly and free of any errors or inconsistencies.
  • Once the data has been prepared, create visualizations in Excel Power Query to easily analyze and present your Google Campaign Manager data.
  • Alternatively, you can use a third-party tool like Improvado to simplify the process of connecting Google Campaign Manager to Excel Power Query. This advanced marketing analytics platform covers the complete data pipeline, from data extraction and load to data transformation, normalization, and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Campaign Manager to Excel Power Query with Improvado

Improvado is the best solution to connect Google Campaign Manager to Excel Power Query, as it offers a seamless and efficient way to centralize your marketing data. With Improvado, you can automatically extract a wide range of metrics and dimensions from Google Campaign Manager and import them directly into Excel Power Query. This robust platform allows you to process large volumes of data, customize your data pipeline, and easily scale your integrations as your business grows. Moreover, Improvado provides top-notch customer support, ensuring that you receive the assistance you need at every step of the process.

Summary of connection Google Campaign Manager to Excel Power Query

In summary, connecting Google Campaign Manager and Excel Power Query is a powerful way for enterprise companies to visualize and analyze their marketing data. By leveraging a comprehensive solution like Improvado, businesses can easily centralize their marketing and sales data, enabling them to make informed decisions and optimize their advertising efforts. Improvado's scalability, customization, high-quality customer support, and ability to process large volumes of data make it the ideal choice for connecting these platforms. To learn more about Improvado and how it can help you visualize your Google Campaign Manager data in Excel Power Query, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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