Connect Google Analytics 4 to Periscope Data for Insightful Visualizations

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What is Google Analytics 4?

Google Analytics 4 is the latest version of Google's web analytics platform that helps businesses analyze user engagement with their websites and apps. With its advanced tracking capabilities, GA4 provides a comprehensive understanding of user behavior, allowing enterprises to optimize marketing campaigns, improve user experience, and drive better business decisions.

What is Periscope Data?

Periscope Data is a powerful business intelligence and data visualization platform designed for large enterprises. With its advanced data analysis and visualization tools, Periscope Data helps organizations turn raw data into actionable insights. Companies can create custom visualizations, dashboards, and reports to track key metrics, identify trends, and make data-driven decisions.

Connecting Google Analytics 4 to Periscope Data

There are several ways to connect Google Analytics 4 to Periscope Data:

  • Use the built-in Google Analytics 4 connector available in Periscope Data, which allows users to import data from GA4 directly into their Periscope Data dashboards. This requires an API key and a View ID, which can be found in your GA4 account.
  • Export GA4 data to CSV files and then import the files to Periscope Data. This method is more manual but allows for greater customization in data preparation and formatting.
  • Utilize an ETL (Extract, Transform, Load) tool to automate the process of extracting data from GA4 and loading it into Periscope Data. This method is more complex but offers greater flexibility and scalability in managing large volumes of data.
  • Use Improvado, an advanced marketing analytics platform, to extract and load data from Google Analytics 4 to Periscope Data. Improvado offers a complete data pipeline solution, from extraction to visualization, ensuring accurate and seamless data integration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Analytics 4 to Periscope Data with Improvado

Improvado is the best solution for connecting Google Analytics 4 to Periscope Data because it offers a range of benefits that streamline and enhance the data integration process. With Improvado, users can:

  • Automate data extraction, transformation, and normalization, saving time and reducing errors.
  • Access a wide range of metrics and dimensions that can be automatically extracted from Google Analytics 4 and other marketing data sources.
  • Customize data connections to meet specific business requirements, ensuring accurate and relevant data integration.
  • Receive high-quality customer support from a dedicated team of data experts, ensuring smooth implementation and ongoing success.

Summary of connection Google Analytics 4 to Periscope Data

In summary, connecting Google Analytics 4 and Periscope Data is essential for enterprises looking to gain insights from their marketing data. Improvado offers a scalable, customizable, and reliable solution for integrating GA4 data into Periscope Data dashboards. With its ability to process large volumes of data, centralize marketing and sales data, and provide high-quality customer support, Improvado is the ideal choice for businesses looking to optimize their marketing analytics. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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