Konstantin Govorkov

Senior Demand Generation Manager

Experienced in managing multi-channel advertising strategies across B2B, B2C, and agency projects. Working with paid search, social media, ABM, and email marketing across different markets, industries and budgets.

Posts by Konstantin Govorkov

18 posts

Analytics
TikTok Ads Data Challenges: Complete Guide for Marketing Analytics Directors (2026)

Solve TikTok Ads API instability, attribution gaps, creative tracking issues, and iOS conversion loss. Diagnostic tools and enterprise solutions for 2026.
March 31, 2026
Analytics
Google Ads Data Challenges — 10 Problems (and the Governance Playbook That Fixes Them)

GA4 and Google Ads disagree on conversions. Performance Max hides channel attribution. Pacing eats 10+ hours a week. A senior-analyst walkthrough of the ten Google Ads data problems that break at enterprise and agency scale, and the governance pattern that resolves each one.
March 31, 2026
Analytics
AdStage Competitors: 9 Best PPC Management Platforms for 2026

AdStage is shutting down. Compare the 9 best AdStage alternatives for PPC management, cross-channel reporting, and marketing data consolidation in 2026.
March 3, 2026
What is an Ad Intelligence Solution? And Why You Need One

Discover the best ad intelligence solutions to optimize campaigns and analyze competitor ads. Compare top tools for 2026.
October 1, 2025
Performance
How to Measure Walmart Connect Performance? Key Walmart Advertising Metrics

Learn how Walmart Connect metrics help measure ad effectiveness. Optimize your Walmart advertising strategy with key performance metrics for higher sales.
July 18, 2025
Analytics
Google Ads Campaign Management Guide: 2026 Strategies for Marketing Analysts

Complete Google Ads campaign management guide for marketing analysts: campaign types, bidding strategies, structure audits, and automation diagnostics.
October 2, 2023
Dashboards
The Ultimate Guide to Email Marketing Dashboards

Build a powerful email marketing dashboard to track key metrics and boost campaign ROI. Explore examples, templates, and best practices for creating a real-time reporting dashboard that drives data-driven decisions and proves your marketing value.
December 22, 2022
Performance
Scaling Facebook Brand Awareness Campaigns in 2026: A Complete Guide for Marketing Analysts

Learn to scale Facebook brand awareness campaigns with SQL attribution frameworks, EARL diagnostics, and vertical benchmarks. 2026 guide for analysts.
November 23, 2022
Performance
eBay Advertising: The Ultimate Guide to Promoted Listings & Ad Campaigns

Master eBay Ads with our ultimate guide. Learn to set up and optimize Promoted Listings, boost sales, and increase listing visibility with expert campaign strategies.
September 26, 2022
Analytics
The Ultimate Guide to YouTube Analytics: 15 Metrics That Matter

Master YouTube Analytics with our complete 2026 guide. Learn how to track key channel metrics, understand video performance, and analyze audience data to drive sustainable growth and YouTube success.
September 7, 2022
Performance
Media Planning vs. Media Buying: The Definitive 2026 Guide

Uncover the key differences between media planning vs. media buying. Learn the strategic processes, roles, and tools to optimize campaign success and maximize your marketing ROI with a data-driven approach.
August 22, 2022
MarTech
The Ultimate Guide to Social Media Data, Statistics & Analytics (2026)

Unlock the power of social media data in 2026. Explore global user statistics, analytics tools, and a step-by-step guide to collection and analysis for explosive business growth.
July 5, 2022
MarTech
Google Ads Management: How to Optimize, Scale, and Maintain ROI in 2026

Complete Google Ads management framework for 2026: bidding strategies, AI Max controls, data quality requirements, and cross-account governance at scale.
April 26, 2022
Analytics
The Ultimate Guide to Amazon DSP Advertising in 2026

Unlock the power of Amazon DSP advertising. Our 2026 guide covers targeting, ad types, metrics, and strategies to programmatically reach new audiences on and off Amazon, driving massive ROI for your brand.
March 9, 2022
MarTech
Retail Media Networks: The Ultimate 2026 Guide

Amazon Ads, Walmart Connect, Target Roundel and 12 more RMNs compared by market share, ROAS benchmarks, minimum spend, API quality, and category fit.
February 22, 2022
Analytics
Ads Data Hub: Google Ads Data Hub Guide 2026

Discover how Google Ads Data Hub empowers privacy-first analytics to boost campaign insights and maximize ROI with secure, unified data in 2026.
February 14, 2022
Performance
What is User-Centric Analytics? A Modern Approach to Understanding Customers

Shift from outdated sessions to user-centric analytics. This guide covers key metrics, implementation, GA4, and tools to unlock deep user data insights, improve UX, and drive retention.
November 16, 2021
Analytics
Cohort Analysis: A Complete Guide to Reducing Churn and Understanding User Behavior

Learn what cohort analysis is, see real-world examples, and discover how to analyze user behavior to reduce churn, improve customer retention, and make data-driven product decisions.
April 24, 2020