Konstantin Govorkov

Senior Demand Generation Manager
Experienced in managing multi-channel advertising strategies across B2B, B2C, and agency projects. Working with paid search, social media, ABM, and email marketing across different markets, industries and budgets.

Latest posts by

Konstantin Govorkov

Media Planning vs. Media Buying: The Definitive 2025 Guide

Uncover the key differences between media planning vs. media buying. Learn the strategic processes, roles, and tools to optimize campaign success and maximize your marketing ROI with a data-driven approach.

Konstantin Govorkov

The Ultimate Guide to Budget Pacing: Strategies & Formulas for 2025

Master budget pacing with our guide. Learn manual formulas, automated tools, and AI strategies for Google Ads, Meta & LinkedIn to control ad spend, prevent overspending, and maximize your campaign ROI.

Konstantin Govorkov

The Ultimate Guide to Social Media Data, Statistics & Analytics (2025)

Unlock the power of social media data in 2025. Explore global user statistics, analytics tools, and a step-by-step guide to collection and analysis for explosive business growth.

Konstantin Govorkov

What is an Ad Intelligence Solution? And Why You Need One

Discover the best ad intelligence solutions to optimize campaigns and analyze competitor ads. Compare top tools for 2025.

Konstantin Govorkov

How to Measure Walmart Connect Performance? Key Walmart Advertising Metrics

Learn how Walmart Connect metrics help measure ad effectiveness. Optimize your Walmart advertising strategy with key performance metrics for higher sales.

Konstantin Govorkov

Analytics CPC: Google Ads Analytics Guide 2025

Discover how to master google ads analytics with a 6-step guide to boost campaign performance, track conversions, and maximize ROI in 2025.

Konstantin Govorkov

The Ultimate Guide to YouTube Analytics: 15 Metrics That Matter

Master YouTube Analytics with our complete 2025 guide. Learn how to track key channel metrics, understand video performance, and analyze audience data to drive sustainable growth and YouTube success.

Konstantin Govorkov

The Ultimate Guide to Google Ads Management

Discover expert Google Ads management strategies to set up accounts, optimize campaigns, and maximize your advertising ROI with this comprehensive guide.

Konstantin Govorkov

Retail Media Networks: The Ultimate 2025 Guide

Discover how retail media networks drive growth in 2025 with strategies to unify Amazon, Walmart, and Target data for enterprise advertising success.

Konstantin Govorkov

Ads Data Hub: Google Ads Data Hub Guide 2025

Discover how Google Ads Data Hub empowers privacy-first analytics to boost campaign insights and maximize ROI with secure, unified data in 2025.

Konstantin Govorkov
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From the blog
Walled Gardens in Advertising: The Ultimate Strategy for 2025
The Metrics Layer: Your Single Source of Truth for KPI Definitions
Static Report vs. Dynamic Report: The Ultimate 2025 Guide

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