Integrate Shopify and Google Ads data into a single marketing dashboard

With Improvado you can merge marketing data from Shopify and Google Ads on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Shopify and Google Ads to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Shopify

Shopify is an eCommerce platform that allows users to set up an online store and sell products or services directly to their customers. Integrating with the Shopify API lets you automatically sync customer and order information, perform bulk actions, and more.‍The Shopify connector is a marketing API tool that allows you to connect Shopify to a range of data warehouse and visualization tools. It integrates Shopify with any service that has an API and gives you the data that you need to improve your marketing and sales.

Streamlining data from Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. With this Google Ads integration, you'll be able to collect your ad performance and detailed statistics—including impressions, clicks, cost, and conversions—and organize them into a single platform or other marketing tools. Our Google Ads connector enables you to monitor and manage complex Google Ads campaigns with ease.

FAQ

Streamlining data from Shopify

Shopify is an eCommerce platform that allows users to set up an online store and sell products or services directly to their customers. Integrating with the Shopify API lets you automatically sync customer and order information, perform bulk actions, and more.‍The Shopify connector is a marketing API tool that allows you to connect Shopify to a range of data warehouse and visualization tools. It integrates Shopify with any service that has an API and gives you the data that you need to improve your marketing and sales.

Streamlining data from Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. With this Google Ads integration, you'll be able to collect your ad performance and detailed statistics—including impressions, clicks, cost, and conversions—and organize them into a single platform or other marketing tools. Our Google Ads connector enables you to monitor and manage complex Google Ads campaigns with ease.

Streamlining data from Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. With this Google Ads integration, you'll be able to collect your ad performance and detailed statistics—including impressions, clicks, cost, and conversions—and organize them into a single platform or other marketing tools. Our Google Ads connector enables you to monitor and manage complex Google Ads campaigns with ease.

Google Ads integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Shopify and Google Ads data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Google Ads and Shopify to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Shopify and Google Ads?

Joining Shopify and Google Ads allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Shopify and Google Ads. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Google Ads and Shopify data in a single tool

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