Integrate Pipedrive and Google Analytics data into a single marketing dashboard

With Improvado you can merge marketing data from Pipedrive and Google Analytics on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Pipedrive and Google Analytics to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Pipedrive

Pipedrive is a system for tracking sales activities, such as the number of visits, calls, and emails. It also provides a flow that allows you to monitor how these "offline" or non-automated touches impact the progress of a deal, from initial lead through to closing the sale. With Improvado, you can visualize your Pipedrive metrics and match them with data from other sources with the help of the Improvado platform.

Streamlining data from Google Analytics

Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.

FAQ

Streamlining data from Pipedrive

Pipedrive is a system for tracking sales activities, such as the number of visits, calls, and emails. It also provides a flow that allows you to monitor how these "offline" or non-automated touches impact the progress of a deal, from initial lead through to closing the sale. With Improvado, you can visualize your Pipedrive metrics and match them with data from other sources with the help of the Improvado platform.

Streamlining data from Google Analytics

Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.

Streamlining data from Google Analytics

Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.

Google Analytics integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Pipedrive and Google Analytics data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Google Analytics and Pipedrive to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Pipedrive and Google Analytics?

Joining Pipedrive and Google Analytics allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Pipedrive and Google Analytics. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Google Analytics and Pipedrive data in a single tool

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