Connect Google Ads to Redash to Get Analysis-Ready Data

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What is Google Ads?

Google Ads is a powerful online advertising platform that enables large enterprises to create and manage targeted ad campaigns, reaching potential customers based on their search queries, interests, and demographics. By utilizing Google Ads, companies can increase brand awareness, drive website traffic, and generate leads or sales. The platform offers a wide range of ad formats, including text, display, video, and shopping ads, catering to various marketing objectives and strategies.

What is Redash?

Redash is a popular open-source data visualization and business intelligence (BI) tool that enables organizations to explore, analyze, and visualize their data easily. With a user-friendly interface, Redash allows enterprises to connect to various data sources, build custom dashboards, and share insights across teams or departments. The platform supports SQL and NoSQL databases, as well as APIs, which makes it a versatile solution for large organizations looking to centralize their data analysis and reporting processes.

Connecting Google Ads to Redash

Connecting Google Ads to Redash can be achieved through several methods:

  • Using the Google Ads API: The API allows you to extract data from Google Ads and import it into Redash. This method requires programming knowledge and familiarity with APIs.
  • Exporting Google Ads data to a CSV file: This method involves manually exporting your Google Ads data into a CSV format and then uploading it to Redash. This can be time-consuming and may not be practical for large volumes of data.
  • Using a third-party connector tool: Some tools are specifically designed to handle data connectors for Redash Google Ads integration. These tools automate the process of extracting, transforming, and loading (ETL) data from Google Ads to Redash, streamlining the data import process and making it more efficient.
  • Connecting Google Ads to Redash with Improvado: This method offers a more efficient and scalable solution for data extraction and load from Google Ads to Redash. Improvado provides a user-friendly interface, customizable data transformation, and data centralization features that make it an ideal choice for enterprise-level marketing and sales data management.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ads to Redash with Improvado

Improvado is a comprehensive marketing analytics platform that simplifies the process of connecting Google Ads to Redash. With Improvado, enterprises can extract a wide range of metrics and dimensions from their Google Ads account and visualize them in Redash with ease. The platform's ETL capabilities ensure that data is transformed and normalized, making it compatible with Redash's visualization requirements.

One of the key advantages of using Improvado to connect Google Ads to Redash is its scalability. The platform can handle large volumes of data, making it suitable for organizations with extensive marketing campaigns and complex reporting needs. Additionally, Improvado's customization options allow enterprises to tailor their data extraction and transformation processes, ensuring that the data imported into Redash meets their specific requirements.

Another significant benefit of using Improvado is its high-quality customer support. The team at Improvado is dedicated to helping customers achieve their data integration and visualization goals, providing expert guidance and assistance throughout the process.

Summary of connection Google Ads to Redash

In summary, connecting Google Ads and Redash is a vital step for enterprises looking to centralize and visualize their marketing data. While several methods can be used for this integration, Improvado stands out as the best solution due to its scalability, customization options, high-quality customer support, and ability to process large volumes of data. By leveraging Improvado's powerful features, organizations can efficiently manage their marketing and sales data, gaining valuable insights that drive better decision-making. To learn more about how Improvado can streamline your Google Ads and Redash integration, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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