Data sources
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Amazon Advertising DSP

Amazon DSP Data Integration — Programmatic Simplified

Pull DSP campaign performance, audience targeting, and impression data from Amazon. Merge programmatic metrics with other ad platforms in your data warehouse.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Automate Amazon DSP data extraction

Improvado connects to Amazon DSP's API to extract your programmatic advertising data including campaign performance, audience insights, and inventory metrics. Pull detailed data on impressions, clicks, conversions, and costs across display, video, and audio campaigns. Data updates automatically every few hours. Your DSP metrics integrate directly with your existing data warehouse or analytics platform.

Amazon Advertising DSP Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Amazon Advertising DSP + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified programmatic advertising analysis

Improvado normalizes Amazon DSP data through our Marketing Common Data Model (MCDM) for consistent cross-platform analysis. Compare programmatic performance against Google DV360, The Trade Desk, and other DSPs in unified dashboards. Standardized metrics enable comprehensive media mix analysis. Analyze audience overlap and performance across your entire programmatic ecosystem.

Use Cases

What users ask their Amazon Advertising DSP integration

Cross-channel
Compare programmatic performance across Amazon DSP, Google DV360, and other platforms
10 hrs → 25 min
Budget optimization
Optimize audience targeting and budget allocation across programmatic channels
Manual → auto
Executive reporting
Generate comprehensive programmatic performance reports for stakeholders
6 hrs → 18 min
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Amazon DSP data does Improvado extract?
+
Improvado extracts campaign performance data, audience metrics, inventory insights, creative performance, and conversion tracking. We also pull cost data, bid information, and detailed targeting parameters.
How often does Amazon DSP data refresh?
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Data syncs every 3-6 hours automatically. Amazon DSP data typically has some delay, so we account for this in our extraction schedule to ensure complete and accurate reporting.
Can I analyze Amazon DSP with other programmatic platforms?
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Yes, Improvado connects to major DSPs including Google DV360, The Trade Desk, and Adobe DSP. Our MCDM enables unified analysis across all your programmatic advertising platforms.
What destinations work with Amazon DSP data?
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Improvado loads data into BigQuery, Snowflake, Redshift, Azure, and BI tools like Tableau, Power BI, and Looker. You can also connect to data lakes and custom analytics applications.
Does the integration require Amazon DSP API access?
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Yes, you need Amazon DSP API credentials and appropriate permissions. Improvado provides setup guidance and helps configure the necessary access for seamless data extraction.
Is historical Amazon DSP data available?
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Yes, Improvado can extract historical campaign data during initial setup. The available lookback period depends on your Amazon DSP account settings and data retention policies.