Connect Google Ads to MS Excel Automatically

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What is Google Ads?

Google Ads is a powerful online advertising platform used by large enterprises to reach their target audience across search, display, and video networks. By leveraging Google Ads, companies can create highly targeted and customizable ad campaigns, improve brand visibility, drive qualified leads, and ultimately increase revenue. With a wide range of ad formats, bidding strategies, and targeting options, Google Ads allows enterprises to make data-driven decisions and optimize their marketing efforts for maximum impact.

What is MS Excel?

MS Excel is a versatile spreadsheet software used by enterprises to store, organize, analyze, and visualize data. With a robust set of built-in functions and tools, MS Excel enables businesses to perform complex calculations, create dynamic dashboards, and generate insightful reports to support decision-making processes. Furthermore, the software allows for seamless collaboration, enabling teams to work together on shared workbooks and manage data efficiently. MS Excel is an essential tool for marketing and analytics professionals to manage data, track performance, and identify opportunities for growth.

Connecting Google Ads to MS Excel

There are several ways to connect Google Ads to MS Excel:

  • Export data directly from Google Ads: Users can manually download reports from their Google Ads account in CSV, TSV, or Excel format, and then import the data into MS Excel for further analysis. This method requires manual effort and is not ideal for handling large datasets or automating reporting processes.
  • Use the Google Ads API: Users with programming skills can leverage the Google Ads API to extract data programmatically and import it into MS Excel. This approach requires technical expertise and may be time-consuming to implement and maintain.
  • Utilize a third-party connector: Various third-party tools and add-ins are available to connect Google Ads to MS Excel, automating data extraction and import processes. These tools often provide pre-built templates and dashboards to streamline reporting and analysis. However, they may come with additional costs and require ongoing maintenance.
  • Connect using Power Query: Power Query is a powerful data transformation tool available in MS Excel that can connect to Google Ads directly. Users can set up a connection using their Google Ads credentials, configure the data they want to extract, and refresh the data whenever needed. This method is more advanced and requires some knowledge of Power Query and M language.
  • Use Improvado: Instead of relying on manual exports or third-party tools, consider using an advanced marketing analytics platform like Improvado. Improvado covers the complete data pipeline from data extraction to data transformation and normalization, and visualization, making it the most efficient way to connect Google Ads to MS Excel.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ads to MS Excel with Improvado

Improvado is the best solution to connect Google Ads to MS Excel for several reasons:

  • Comprehensive data extraction: Improvado automatically extracts all relevant metrics and dimensions from Google Ads, saving time and effort compared to manual exports or third-party connectors.
  • Data transformation and normalization: Improvado processes and normalizes the raw data from Google Ads, ensuring it is ready for analysis and visualization in MS Excel.
  • Scalability and customization: Improvado can handle large volumes of data from multiple marketing platforms, enabling enterprises to centralize their marketing and sales data for a holistic view of performance.
  • High-quality customer support: Improvado offers dedicated support and custom solutions to ensure seamless integration and optimal performance for large enterprises.

Summary of connection Google Ads to MS Excel

In summary, connecting Google Ads to MS Excel is essential for marketing and analytics professionals seeking to analyze and visualize their advertising data. While there are several ways to achieve this connection, Improvado stands out as the most efficient and reliable solution. With its comprehensive data extraction, transformation and normalization capabilities, scalability, customization options, and high-quality customer support, Improvado enables enterprises to process large volumes of data and centralize their marketing and sales data for better decision-making. To learn more about how Improvado can help your organization, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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