Connect Facebook Ads to Redash to Streamline Marketing Analytics

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What is Facebook Ads?

Facebook Ads is a powerful advertising platform that enables enterprise companies to reach and engage with their target audience through highly targeted campaigns. By leveraging Facebook Ads, large enterprises can benefit from precise ad targeting, robust measurement tools, and a massive user base, ultimately driving brand awareness, customer acquisition, and revenue growth.

What is Redash?

Redash is an open-source data visualization and collaboration tool designed for large enterprises. It enables organizations to visualize, organize, and share their data more effectively, making it easier for teams to collaborate, make data-driven decisions, and drive business success. With Redash, enterprises can benefit from a wide range of data sources, customizable dashboards, and easy-to-use visualization tools, all while maintaining data security and compliance.

Connecting Facebook Ads to Redash

To connect Facebook Ads to Redash, follow these steps:

  • First, ensure you have the necessary permissions and access to both your Facebook Ads account and your Redash instance.
  • Create an API token within Facebook Ads, which will enable you to securely access your advertising data.
  • Use the Facebook Ads API to extract data from your advertising campaigns. This can involve making API calls to fetch metrics, dimensions, and other relevant data points.
  • Transform and normalize the extracted data, ensuring it's properly structured and adheres to Redash's expected format.
  • Load the transformed data into Redash using the appropriate data connector or import method.
  • Create visualizations and dashboards within Redash, utilizing the imported Facebook Ads data to gain insights and make data-driven decisions.
  • To simplify the process and avoid manual data extraction, transformation, and loading, consider using a dedicated solution like Improvado to seamlessly connect Facebook Ads to Redash.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Facebook Ads to Redash with Improvado

Improvado is the best solution for connecting Facebook Ads to Redash due to its advanced marketing analytics capabilities. It offers a complete data pipeline, from data extraction to visualization, automating the entire process and eliminating the need for manual data manipulation. With Improvado, you can access a comprehensive list of metrics and dimensions from your Facebook Ads account, ensuring you have all the necessary data for in-depth analysis and decision-making.

By using Improvado, you'll benefit from a scalable, customizable solution that can handle large volumes of data and centralize marketing and sales data from multiple sources. Additionally, Improvado provides high-quality customer support, ensuring your organization can efficiently and effectively connect Facebook Ads to Redash and unlock valuable insights.

Summary of connection Facebook Ads to Redash

In summary, connecting Facebook Ads to Redash offers enterprise organizations the ability to visualize and analyze their advertising data in a powerful, user-friendly platform. By leveraging a solution like Improvado, businesses can automate the process and gain access to a wide range of metrics and dimensions, allowing for more informed decision-making. Improvado's scalability, customization, high-quality customer support, and ability to process large volumes of data make it the ideal solution for connecting Facebook Ads and Redash. To see how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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