Connect Google Ads to GoodData for Real-Time Data Flow

Accelerate data connection between marketing platforms with Improvado.

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What is Google Ads?

Google Ads is a powerful advertising platform that helps large enterprises reach their target audience by displaying their ads across the Google network. Utilizing advanced targeting options, it enables companies to optimize their campaigns and maximize ROI through data-driven insights. Businesses can create various ad types, such as search, display, and video, to promote their products and services effectively.

What is GoodData?

GoodData is a cloud-based business intelligence and analytics platform that empowers large enterprises to make data-driven decisions. It allows organizations to consolidate data from multiple sources, create interactive and customizable dashboards, and generate insights that drive business growth. GoodData's robust data visualization capabilities and seamless integration with other platforms make it a popular choice for enterprises looking to harness the power of their marketing data.

Connecting Google Ads to GoodData

There are several ways to connect Google Ads to GoodData:

  • Use Google Ads API to fetch data from the platform and import it into GoodData. This method requires programming knowledge to create custom scripts for data extraction and transformation.
  • Utilize third-party connectors available in the GoodData marketplace. These connectors are pre-built solutions that simplify the process of integrating Google Ads with GoodData.
  • Manually export data from Google Ads and import it into GoodData using CSV files. This method can be time-consuming and prone to errors, especially when dealing with large volumes of data.
  • Use Improvado as an all-in-one solution to automate the process of connecting Google Ads to GoodData, eliminating the need for manual data handling or programming skills.

With Improvado's data extraction and load capabilities, businesses can simplify and streamline their Google Ads GoodData integration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Google Ads to GoodData with Improvado

Improvado is the best solution for connecting Google Ads to GoodData for several reasons. First, it automates the entire data pipeline, from extraction to visualization, saving time and resources. Second, its pre-built connectors simplify the integration process, eliminating the need for programming expertise. Third, Improvado supports a wide range of metrics and dimensions that can be automatically extracted from Google Ads and other marketing platforms, providing a comprehensive view of marketing performance.

Moreover, Improvado's platform is highly customizable, allowing users to tailor their data collection and visualization according to their specific business needs. Finally, Improvado offers exceptional customer support, ensuring a smooth and seamless experience for users throughout the entire integration process.

Summary of connection Google Ads to GoodData

In summary, connecting Google Ads and GoodData is a powerful way to consolidate and visualize marketing data, driving improved decision-making and business growth. Improvado's advanced marketing analytics platform simplifies this process by automating data extraction, transformation, and visualization. The benefits of using Improvado include scalability, customization, high-quality customer support, the ability to process large volumes of data, and centralizing marketing and sales data. To explore how Improvado can help your organization, feel free to book a call with one of our experts.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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