Connect Google Ads to Looker Without SQL

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What is Google Ads?

Google Ads is a powerful online advertising platform that allows large enterprise companies to create targeted, measurable, and cost-effective campaigns. By using Google Ads, businesses can increase their online visibility, drive traffic to their websites, and generate leads or conversions. Some of the key benefits include reaching the right audience at the right time, performance tracking, and flexible budget management.

What is Looker?

Looker is a modern data platform that offers powerful data analytics and visualization capabilities for enterprise companies. With Looker, organizations can explore, analyze, and share their data in real-time, allowing for data-driven decision-making across various departments. Some of the key benefits of using Looker include its user-friendly interface, customizable dashboards, and robust integration capabilities with various data sources.

Connecting Google Ads to Looker

To connect Google Ads to Looker, you can follow these steps:

  • Create a new project in Google Cloud Platform and enable the Google Ads API.
  • Generate API credentials (Client ID, Client Secret, and Developer Token) to access your Google Ads account.
  • Set up a BigQuery data warehouse, where you will load your Google Ads data.
  • Create a new data source in Looker and choose the Google BigQuery connector.
  • Provide the necessary credentials for BigQuery, such as Project ID, JSON key, and dataset name.
  • Configure the schema and table names for your Google Ads data in Looker.
  • Create Looker models and views to transform and visualize your Google Ads data.
  • Build custom dashboards and reports to analyze your Google Ads performance.
  • Alternatively, use Improvado to simplify the process of connecting Google Ads to Looker, eliminating the need for manual configuration and providing additional benefits such as data transformation and normalization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ads to Looker with Improvado

Connecting Google Ads to Looker with Improvado is the best solution for several reasons. Improvado offers a powerful data connector for Looker that automates the process of extracting, transforming, and loading your Google Ads data into Looker. This saves you time and effort by eliminating the need for manual configuration and coding. Improvado also offers a comprehensive list of metrics and dimensions for Google Ads, which can be automatically extracted and visualized in Looker. Additionally, Improvado provides excellent customer support, ensuring a seamless integration experience for users.

Summary of connection Google Ads to Looker

In summary, integrating Google Ads and Looker with Improvado offers numerous benefits for large enterprise companies. By using Improvado's robust data connector, organizations can centralize their marketing and sales data, streamline the data extraction and transformation process, and efficiently visualize Google Ads data in Looker. The platform's scalability, customization capabilities, high-quality customer support, and ability to process large volumes of data make it an ideal solution for enterprise-level companies. To learn more about how Improvado can help your organization, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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