Connect Snapchat Ads to Redash to Eliminate Human Error

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What is Snapchat Ads?

Snapchat Ads is a powerful advertising platform that allows enterprise companies to reach their target audience through engaging, full-screen, vertical video formats. With Snapchat Ads, businesses can tailor their campaigns based on user demographics, interests, and behavior, effectively increasing brand awareness and driving sales. Using Snapchat Ads can help companies grow their customer base and generate a higher return on investment.

What is Redash?

Redash is an open-source data visualization and collaboration tool that enables enterprise companies to explore, visualize, and share their data. With Redash, businesses can create interactive dashboards and reports, making it easy to analyze data from various sources and use the insights to make informed decisions. Redash supports a wide range of data sources and offers customizable visualization options, making it an essential tool for data-driven organizations.

Connecting Snapchat Ads to Redash

Connecting Snapchat Ads to Redash can be done through the following steps:

  • Export data from Snapchat Ads using the Ads API, which provides access to campaign, ad set, and ad level data such as performance, targeting, and spend.
  • Store the exported Snapchat Ads data in a supported database or data warehouse, such as Amazon Redshift, Google BigQuery, or PostgreSQL.
  • Configure Redash to connect to the database or data warehouse, specifying the necessary credentials and connection parameters.
  • Once connected, use Redash's Query Editor to write SQL queries that fetch, filter, and aggregate the Snapchat Ads data.
  • Create visualizations in Redash using the queried data, such as bar charts, line charts, and pie charts, to better understand campaign performance and trends.
  • Build interactive Redash dashboards that combine multiple visualizations, allowing for deeper analysis and collaboration across teams.
  • Regularly update the data in the database or data warehouse to ensure Redash displays the most recent Snapchat Ads data.
  • Consider using a data connector like Improvado to automate the process of extracting and loading data from Snapchat Ads to Redash, saving time and resources compared to manual methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Snapchat Ads to Redash with Improvado

Improvado is the best solution to connect Snapchat Ads to Redash because it simplifies and automates the entire process. With Improvado, there's no need to manually export data or write complex SQL queries. The platform handles data extraction, transformation, and load, ensuring that your Redash dashboards display accurate, up-to-date information. Improvado supports a wide range of metrics and dimensions from Snapchat Ads, making it easy to create comprehensive reports and visualizations.

Moreover, Improvado offers customization options, allowing you to tailor the data integration process to your specific needs. The platform is built to scale, making it an ideal solution for large enterprises that require robust data processing capabilities. With exceptional customer support and a user-friendly interface, Improvado makes it easy for your team to focus on data analysis and decision-making, rather than data engineering tasks.

Summary of connection Snapchat Ads to Redash

In summary, connecting Snapchat Ads and Redash is a crucial step for data-driven enterprises looking to optimize their advertising efforts. By leveraging Improvado's powerful data integration capabilities, you can streamline the process of extracting, transforming, and loading data from Snapchat Ads to Redash. This automated approach saves time and resources, allowing your team to focus on data analysis and making informed decisions. With Improvado, you'll benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. To learn more about how Improvado can help you centralize your marketing and sales data, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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