Connect Mailchimp to Redash to Get Analysis-Ready Data

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What is Mailchimp?

Mailchimp is a powerful marketing automation platform designed to help businesses manage and grow their email marketing campaigns. With its robust set of features, Mailchimp enables enterprise companies to segment and target their audience, create and send personalized emails, and analyze campaign performance. By leveraging tools like A/B testing and automation, businesses can optimize their campaigns, increase engagement, and ultimately drive more revenue.

What is Redash?

Redash is an open-source data visualization and dashboarding tool that allows businesses to easily explore and analyze their data. With its intuitive interface and wide range of visualization options, Redash enables enterprise companies to gain valuable insights from their data, make data-driven decisions, and improve their overall performance. Redash also supports a vast array of data sources, making it an essential tool for businesses looking to centralize their data and create a single source of truth.

Connecting Mailchimp to Redash

Connecting Mailchimp to Redash can be done in several ways:

  • Using Mailchimp's API: This method requires some technical expertise, as you'll need to write custom scripts to extract data from Mailchimp and load it into Redash. Make sure to follow Mailchimp's API documentation to ensure a successful connection.
  • Using a third-party ETL tool: There are numerous ETL (Extract, Transform, Load) tools available on the market that can help you connect Mailchimp to Redash. These tools simplify the data extraction and loading process, but may come with additional costs and limitations.
  • Exporting Mailchimp data as CSV files: This manual method involves exporting your Mailchimp data as CSV files and then importing them into Redash. While this option is relatively straightforward, it can be time-consuming and may not be suitable for large data sets.
  • Utilizing Improvado's data connector for Redash Mailchimp: Instead of going through the hassle of connecting Mailchimp to Redash using the methods mentioned above, consider using Improvado for a seamless and efficient integration process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Mailchimp to Redash with Improvado

Improvado is a marketing analytics platform that specializes in connecting marketing data sources, like Mailchimp, to BI and visualization tools, like Redash. By choosing Improvado, you benefit from:

  • Scalability: Improvado is designed to handle large volumes of data, making it perfect for enterprise companies.
  • Customization: Improvado allows you to customize the metrics and dimensions extracted from Mailchimp, ensuring you get the data you need for your analysis.
  • High-quality customer support: Improvado's support team is always available to help you with any issues or questions that may arise during the integration process.
  • Centralization: Improvado can help you centralize your marketing and sales data, making it easier to analyze and visualize in Redash.

Summary of connection Mailchimp to Redash

In summary, connecting Mailchimp to Redash can be a complex and time-consuming process. However, by using Improvado, you can streamline this process and benefit from a scalable, customizable solution that handles large volumes of data and centralizes your marketing and sales data. With Improvado's high-quality customer support and easy integration, you'll be able to visualize and analyze your Mailchimp data in Redash in no time. To learn more about how Improvado can help you connect Mailchimp to Redash, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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