Connect Adobe Marketing Cloud to Redash for Insightful Visualizations

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What is Adobe Marketing Cloud?

Adobe Marketing Cloud is a comprehensive marketing solution that helps large enterprises streamline and optimize their marketing efforts. It offers a suite of integrated tools for data management, audience segmentation, campaign management, and analytics. By leveraging Adobe Marketing Cloud, organizations can effectively manage their customer data, create personalized marketing campaigns, and gain valuable insights into their target audience's behavior. This ultimately leads to improved marketing ROI and enhanced customer experiences.

What is Redash?

Redash is an open-source data visualization and dashboarding tool that enables enterprises to make data-driven decisions. It supports a wide range of data sources, allowing users to easily query, visualize, and share data with their team. Redash's intuitive interface and extensive data visualization options empower organizations to gain insights from their data and make informed decisions. With Redash, large enterprises can easily create and manage custom dashboards, ensuring everyone stays informed and aligned on key performance indicators.

Connecting Adobe Marketing Cloud to Redash

Connecting Adobe Marketing Cloud to Redash can be achieved in several ways, such as:

  • Using Adobe Marketing Cloud APIs to extract data and import it into Redash.
  • Developing a custom data connector for Redash Adobe Marketing Cloud.
  • Exporting data from Adobe Marketing Cloud to a compatible file format (e.g., CSV, JSON) and uploading it to Redash.
  • Utilizing third-party tools or services that can help with data synchronization between Adobe Marketing Cloud and Redash.
  • Automating the process using a powerful data integration platform, like Improvado, which simplifies data extraction, transformation, and load processes.

While these methods can help you connect Adobe Marketing Cloud to Redash, using Improvado offers several advantages over other solutions, such as faster implementation, better scalability, and enhanced customization options.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Marketing Cloud to Redash with Improvado

Improvado is a powerful marketing analytics platform that specializes in connecting marketing data sources to BI and visualization tools, including Adobe Marketing Cloud to Redash. With Improvado, you can easily extract data from Adobe Marketing Cloud, transform and normalize it, and load it into Redash for visualization. Improvado offers a wide range of pre-built connectors, including the Redash Adobe Marketing Cloud connector, which simplifies the process and reduces the need for custom development.

Additionally, Improvado provides a comprehensive data dictionary that outlines the metrics and dimensions that can be automatically extracted from Adobe Marketing Cloud. This allows you to gain deeper insights into your marketing data and make more informed decisions. By using Improvado to connect Adobe Marketing Cloud to Redash, you'll benefit from a scalable, customizable, and reliable solution that empowers your organization to centralize marketing and sales data for better analysis and reporting.

Summary of connection Adobe Marketing Cloud to Redash

In summary, connecting Adobe Marketing Cloud and Redash can be a complex process, but with Improvado's advanced marketing analytics platform, it becomes much simpler and more efficient. With Improvado, you can seamlessly extract data from Adobe Marketing Cloud, transform and normalize it, and load it into Redash for visualization. This enables your enterprise to scale and customize your marketing analytics efforts while ensuring data accuracy and reliability. Additionally, Improvado offers exceptional customer support, the ability to process large volumes of data, and a centralized platform for managing marketing and sales data. To learn more about how Improvado can help your organization connect Adobe Marketing Cloud to Redash, book a call with one of our experts today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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