Connect Google Analytics 4 to Redash Without SQL

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What is Google Analytics 4?

Google Analytics 4 is a powerful analytics tool that helps enterprise companies gain valuable insights into their website and app performance. It enables businesses to track user behavior, optimize marketing efforts, and make data-driven decisions. With the latest version, Google Analytics 4 offers new AI-powered features, advanced analysis options, and integration with other Google products. These features help large enterprises to better understand their audience and improve user experiences.

What is Redash?

Redash is an open-source data visualization and collaboration tool designed for large enterprises. It allows users to connect to multiple data sources, create beautiful visualizations, and share them with their team members. Redash is highly customizable and supports various data sources, including databases, APIs, and cloud services. With its powerful query editor, users can easily explore data, create interactive dashboards, and generate reports. For enterprise companies, Redash enables better decision-making through data-driven insights and collaboration among team members.

Connecting Google Analytics 4 to Redash

Connecting Google Analytics 4 to Redash can be done in several ways:

  • Use a third-party data connector for Redash Google Analytics 4, which can simplify the process of importing data from Google Analytics 4 to Redash.
  • Manually extract data from Google Analytics 4 using APIs and load it to Redash by writing custom scripts. This may require advanced technical knowledge and can be time-consuming.
  • Utilize a cloud-based data integration platform that can sync Google Analytics 4 with Redash and automate the data pipeline process.
  • Consider using Improvado, an advanced marketing analytics platform that covers the complete data pipeline from data extraction, transformation, and normalization to data visualization. Improvado streamlines the process of connecting Google Analytics 4 to Redash and provides a faster, more reliable solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Analytics 4 to Redash with Improvado

Improvado is the best solution for connecting Google Analytics 4 to Redash for several reasons. First, it can extract and load data from a wide range of marketing data sources, including Google Analytics 4, without the need for any custom scripting or programming. This saves time and reduces the likelihood of errors during data extraction.

Second, Improvado provides a comprehensive data dictionary that includes all the metrics and dimensions needed for advanced data analysis. This helps enterprises gain deeper insights into their data, enabling better decision-making and more effective marketing strategies.

Lastly, Improvado offers top-notch customer support and assistance throughout the integration process. The platform is designed to handle large volumes of data, ensuring that even the biggest enterprises can easily centralize their marketing and sales data for seamless analysis.

Summary of connection Google Analytics 4 to Redash

In summary, connecting Google Analytics 4 and Redash can be a complex process, but Improvado simplifies the integration and provides a reliable, efficient solution. With Improvado, enterprises benefit from scalability, customization, high-quality customer support, the ability to process large volumes of data, and centralized marketing and sales data. To learn more about how Improvado can help your organization connect Google Analytics 4 to Redash, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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