Connect Google Ads to Sisense for Insightful Visualizations

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What is Google Ads?

Google Ads is a powerful online advertising platform that allows enterprise companies to create targeted ad campaigns, reach a broader audience, and ultimately drive more conversions. By utilizing Google Ads, businesses can effectively manage their marketing budget, optimize their ad spend, and gain valuable insights into consumer behavior. This results in better decision-making and increased ROI for their marketing efforts.

What is Sisense?

Sisense is a robust business intelligence and data visualization tool designed for enterprise companies. With its easy-to-use interface and powerful analytics capabilities, Sisense allows organizations to make data-driven decisions by providing them with actionable insights from their data. Sisense's customizable dashboards, real-time data updates, and advanced data connectors make it an ideal solution for businesses looking to gain a competitive edge through data analysis.

Connecting Google Ads to Sisense

Connecting Google Ads to Sisense can be achieved in several ways, including:

  • Using the native Sisense Google Ads connector, which allows you to import data directly from your Google Ads account into Sisense.
  • Exporting Google Ads data as a CSV file and then importing it into Sisense using the Sisense CSV connector.
  • Utilizing a third-party data connector for Sisense Google Ads integration, such as a custom-built API connection.
  • Using a data extraction and load (EL) tool, like Improvado, to streamline the process of importing data from Google Ads to Sisense.
  • Choosing Improvado as a comprehensive solution for connecting Google Ads to Sisense, offering a more efficient and customizable alternative to other data connector options.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ads to Sisense with Improvado

Improvado is the best solution for connecting Google Ads to Sisense because it offers a complete, end-to-end data pipeline that covers data extraction, transformation, and normalization, as well as data visualization. This makes it easier for businesses to centralize their marketing data and gain valuable insights from it. Improvado's extensive data dictionary allows for the automatic extraction of metrics and dimensions from Google Ads, streamlining the process of importing data into Sisense. In addition, Improvado offers a high level of customization, scalability, and customer support, ensuring that enterprise businesses can rely on it to handle large volumes of data and adapt to their ever-changing needs.

Summary of connection Google Ads to Sisense

In summary, connecting Google Ads and Sisense provides businesses with a powerful combination of marketing data analysis and visualization capabilities. By using Improvado as the solution for this integration, organizations can benefit from a scalable, customizable platform with exceptional customer support. Improvado's ability to process large volumes of data and centralize marketing and sales data makes it an ideal choice for enterprise companies. To learn more about how Improvado can help your business, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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