Performance Marketing Dashboard

Combine spend data with conversion analytics from your website to understand how your revenue varies from channel to channel.

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My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance.

Peter S
Digital Marketing Manager
Peter S
Digital Marketing Manager

My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance and making critical optimizations. We are also providing reliable client-facing reports on a more consistent basis now. The Improvado support team has been really accessible and proactive in making sure I have everything I need.

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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

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All marketers have similar problems

  • Multiple business units in multiple regions, and they are all looking at different data
  • Tracking revenue, expenses, and refunds from different platforms in one dashboard
  • Data transformation without any SQL skills
  • Clear, visible and detailed metrics in one place

Insightful dashboards that help you

  • Control the effectiveness of advertising across all channels
  • Compare performance month to month
  • Get insights about your ads
Improvado marketing dashnoard help

Key metrics to measure

Key metrics in Improvado Marketing Dashboard
  • Ad Spend - for every channel
  • Revenue - for every channel
  • Average Order Value - for every dimension
  • CPA - for every ad, ad set, campaign and channel
  • ROMI - Marketing ROI for every ad, ad set, campaign and channel
  • Conversions - at every step of the funnel

How to build this dashboards without Improvado

  1. Extract sales data from your CRM or e-Commerce platform. For example, Salesforce, Shopify, or BigCommerce
  2. Extract data about all your products
  3. Get data on expenses from advertising platforms, such as Facebook Ads, YouTube Ads,etc.
  4. Bring all data together in a single, unified format
  5. Get a log of actions from your analytics platform, such as, Google Analytics
  6. Link data about expenses, income, and user actions together using transformation tools
  7. Load data to your warehouse
  8. Build dashboards, graphs, and reports in your BI platform

The Improvado way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo call with our manager.

Useful articles:

Here you can learn about 25 best marketing dashboard templates.

Performance Marketing Dashboard

Combine spend data with conversion analytics from your website to understand how your revenue varies from channel to channel.

Schedule a demo
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Oops! Something went wrong while submitting the form.

Get all your data from 200+ data sources into one, unified format

Over 200 connectors empower your marketing team to use their favourite tools to map data, build and visualize custom dashboards and more.

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Explore the full catalog

Performance Marketing Dashboard

Combine spend data with conversion analytics from your website to understand how your revenue varies from channel to channel.

Schedule a demo
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Build custom dashboards in any platform of your choice

The Improvado way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo call with our manager.

Useful articles:

Here you can learn about 25 best marketing dashboard templates.

All marketers have similar problems

  • Multiple business units in multiple regions, and they are all looking at different data
  • Tracking revenue, expenses, and refunds from different platforms in one dashboard
  • Data transformation without any SQL skills
  • Clear, visible and detailed metrics in one place

Insightful dashboards that help you

  • Control the effectiveness of advertising across all channels
  • Compare performance month to month
  • Get insights about your ads
Improvado marketing dashnoard help

Key metrics to measure

Key metrics in Improvado Marketing Dashboard
  • Ad Spend - for every channel
  • Revenue - for every channel
  • Average Order Value - for every dimension
  • CPA - for every ad, ad set, campaign and channel
  • ROMI - Marketing ROI for every ad, ad set, campaign and channel
  • Conversions - at every step of the funnel

Connectors for this dashboards

Improvado offers 300+ pre-built connectors to empower your marketing team wit the highest variety of marketing & sales data sources. To build this kind of dashboard, you might need the following connectors:

How to build this dashboards without Improvado

  1. Extract sales data from your CRM or e-Commerce platform. For example, Salesforce, Shopify, or BigCommerce
  2. Extract data about all your products
  3. Get data on expenses from advertising platforms, such as Facebook Ads, YouTube Ads,etc.
  4. Bring all data together in a single, unified format
  5. Get a log of actions from your analytics platform, such as, Google Analytics
  6. Link data about expenses, income, and user actions together using transformation tools
  7. Load data to your warehouse
  8. Build dashboards, graphs, and reports in your BI platform

The Improvado way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo call with our manager.

Useful articles:

Here you can learn about 25 best marketing dashboard templates.

Book a demo

Performance Marketing Dashboard

Combine spend data with conversion analytics from your website to understand how your revenue varies from channel to channel.

Automate your marketing data with Improvado

Schedule a demo
Thank you! Your submission has been received!
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Ingredients for the dashboard

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Improvado helps you to get this dashboard in your favorite business intelligence tool

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Connected to the leading data warehouse solutions

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Get effective dashboards clearly displaying your marketing's results and KPIs

Connect your business to Improvado and we will do everything for you on a turn-key basis.

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Oops! Something went wrong while submitting the form.
We're here to help with any questions
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Get effective dashboards clearly
displaying your marketing's results and KPIs

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Improvado customer testimonial

Now, our Tableau reports update daily and Instagram engagement has increased by 50%.

Caroline Ettinger
Afropunk

Eliminated 90% of manual reporting hours per week.

Ryan Booth
COO at Chacka Marketing
Improvado customer testimonial

We used to have someone doing this manually and it took them about 20 hours a week.

Asher King-Abramson
Partner, Bell Curve

Load standardized data to your dashboard

We're here to help with any questions
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