Connections

Sync Xero data to Google BigQuery automatically

Automate your Xero to Google BigQuery data pipeline. Eliminate tedious manual processes and focus on what matters most

Connects in minutes — no code
1000+ source platforms
SOC 2 + HIPAA compliant

Why Improvado

Fully Managed Data Pipelines for Marketing Teams

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Consolidate Xero Data with Google BigQuery

Merge your Xero data with Google BigQuery to create a unified analytics environment. This approach reduces data quality costs by $12.9M annually and helps leverage 68% of previously underutilized enterprise data.

Centralized data management enables 1.5-5× faster query performance and reduces audit preparation time by 60%. Your team can make data-driven decisions with confidence, knowing all information is accurate and up-to-date.

Automate cross-channel data normalization

Every platform uses different words to describe its metrics. What one platform calls "impressions" another calls "imps" and another calls "views." This is a major hassle for marketers who want to combine and analyze the data they've gathered from multiple platforms. With Improvado, you get analysis-ready data with unified naming across all platforms — so you can get answers faster and uncover more valuable insights.

Transform your data without SQL skills

Optimize your data processing with Improvado's intelligent transformation capabilities. Handle complex Xero data structures and prepare them for analysis in Google BigQuery.

Simply link Xero to Improvado and let the platform handle the heavy lifting. Advanced data processing happens automatically, saving you time and reducing errors.

Supercharge your marketing team with automated reports

Accelerate your analysis of Xero key indicators with sophisticated data processing and real-time monitoring. Track essential metrics including lead quality, sales velocity, and customer satisfaction with comprehensive analytics tools.

All your important business indicators are automatically tracked and analyzed, providing you with deep insights into your marketing performance. This data-driven approach enables you to make strategic decisions that improve campaign outcomes and drive sustainable growth.

Asset backup

Archive Xero content to Google BigQuery

Control what creatives are being run or monitor them on your dashboard. Streaming active creatives directly to your warehouse opens up new opportunities to increase your marketing efficacy and keep a historical record of every asset that's gone live.

Customer experience

More than software

Take advantage of our Solution Engineering team to help you automate your entire marketing pipeline. You're not only getting access to the most advanced and innovative marketer-focused reporting software but also unparalleled customer experience.

Reliable support

We typically fulfill requests within 24 hours.
An easy-to-use solution

Our software is suitable for all experience levels.
Inexhaustible dashboard choices

Create practically any kind of digital marketing dashboard you want.
Custom problem-solving

We'll help you push your data to any unsupported visualization platform.

Do more with

Xero

Xero is an online accounting software that handles financial records and billing. It includes tools such as instant bank reconciliation, invoice creation, expense monitoring, and financial reporting, designed to aid small and mid-sized business fi.

Do more with

Google BigQuery

Google BigQuery is a cloud data warehouse that provides scalable storage and rapid SQL-querying of extensive datasets. It features a serverless setup, real-time analytics, and seamless integration with other Google Cloud tools for comprehensive da.

Ready to get started?

Take your marketing reporting to new heights

Connect Xero to Google BigQuery via Improvado and turn fragmented data into measurable growth.

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