Moz to Google BigQuery Integration [2025 Guide]

Fully Managed Data Pipelines For Marketing Teams

Integrate Moz Data into Google BigQuery

Centralize your Moz data in Google BigQuery to eliminate data silos and create a single source of truth. By consolidating all your marketing data in one place, you can reduce data inconsistencies by 99% and cut weekly reconciliation time from 8 hours to just 30 minutes.

This unified approach enables cross-departmental collaboration, with 85%+ integration across teams. Your marketing, sales, and analytics teams can now work with the same data, ensuring everyone is aligned and making decisions based on accurate, up-to-date information.

Automate cross-channel data normalization

Every platform uses different words to describe its metrics. What one platform calls “impressions” another calls “imps” and another calls “views.” This is a major hassle for marketers who want to combine and analyze the data they’ve gathered from multiple platforms. Instead of diving into analytics, they waste 90% of their time just preparing the data for analysis, resulting in hours of productive time lost.

With Improvado, you get analysis-ready data with unified naming across all platforms. You always have access to the raw data and unified reports should you need them. This flexibility allows you to get answers faster and uncover more valuable insights.

Transform your Data without SQL skills

Use Improvado's data transformation tool to perform a variety of tasks, from simple to complex data transformations, based on your business' needs.

Simply connect Moz to Improvado and start building data pipelines faster – no coding required. Anyone familiar with Excel has the skills to build scalable data pipelines in Google BigQuery.

Supercharge your marketing team with automated reports

Streamline your analysis of key performance indicators from Moz with automated data processing and real-time insights. Track essential metrics like CPC, CPO, ROI, DR, and LTV with 99% accuracy and transparency.

Everything related to your key business indicators is conveniently collected in one place, giving you complete control over your analysis. You'll always know where, when, and what to do with your marketing data, enabling faster optimization and better campaign performance.

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More than software

Take advantage of our Solution Engineering team to help you to automate your entire marketing pipeline.
You are not only getting access to the most advanced and innovative marketer-focused reporting software but also unparalleled customer experience, including:

‍Reliable support – We typically fulfill requests within 24 hours.‍
An easy-to-use solution – Our software is suitable for all experience levels.‍
Inexhaustible dashboard choices – Create practically any kind of digital marketing dashboard you want.‍
Custom problem-solving – We’ll help you push your data to any unsupported visualization platform.