Enhance marketing intelligence with AI-integrated data
TALK TO US
AI-fueled marketing dashboards
All
Take full control of all your marketing data

Improvado Drives Ambitious European Expansion Plans

Improvado aims to build globally dominant brand

San Francisco-based Improvado has opened a new office in Amsterdam as part of a European expansion.

Improvado makes marketing analytics software for enterprise brands, agencies and universities. The platform allows marketing teams to connect and consolidate data from different sources. Their software is currently used by thousands of end users around the world.

Improvado CEO Daniel Kravtsov explained that “Improvado’s sustained and rapid growth abroad is proof of its ability to manage the scale of data that leading brands are utilizing in today’s digital ecosystem.”

Latest studies by IAB show that European digital advertising market is growing in double digits year over year, while Social is fueling display growth across Europe, growing 33.7 percent year over year (reference link). Based on market trends, Improvado Co-Founder Anamika Sethi says that they’re currently competing on a country-by-country basis to build a globally dominant brand.

As advertising budgets scale rapidly with double digit growth, marketing teams around the world are often unclear when it comes to understanding Marketing ROI due to inefficient data analytics processes and operations. Data blindspots are inevitable as the average marketer uses at least 12 different platforms while managing ads, email automation, web analytics, social media, search, SEO and more. Improvado’s aim is to become the dominant brand for marketing aggregation software that can also handle things like piping data into insight engines that include AI, predictive and prescriptive analytics models.

“Once our customers are plugged into our solution, it just unlocks so many more opportunities around how they can leverage data to create positive impact on marketing ROI and, in turn, the health of their business” she said.

Learn more about Improvado, click here.

No items found.
Take full control of all your marketing data

500+ data sources under one roof to drive business growth. 👇

CONTACT US
Get up to 368% ROI
FREE GUIDE

Unshackling Marketing Insights With Advanced UTM Practices

GET A FREE GUIDE
FREE EBOOK

Improvado Labs: experience the latest marketing analytics technology

Be the first one to know about our latest product updates and ways they could shift workflows, performance, and effectiveness in your organization.
Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
Getting data from
Here's a list of campaigns not meeting your budget guidelines:
Take advantage of AI suggestions
Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
More suggestions
What would you like to ask?
No items found.
Calculate how much time your marketing team can allocate from reporting to action 👉
Your data is on the way and we’ll be processed soon by our system. Please check your email in a few minutes.
Oops! Something went wrong while submitting the form.