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Boost Sales with Unified Data: Streamline Your eBay and Google Ads Campaigns Effortlessly
Merge Ebay and Google Ads data streams into Improvado seamlessly.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
eBay is a global e-commerce platform facilitating the buying and selling of a diverse range of new and used goods, from electronics and fashion to collectibles. It supports auction-style and fixed-price sales, enabling sellers to reach millions of buyers worldwide. The platform offers detailed listings with multiple images, seller ratings, and buyer protection policies, enhancing transaction transparency and trust.
In the competitive e-commerce industry where teams spend 20-40% of their time on reporting, eBay's extensive data on sales trends, customer behavior, and inventory performance can be complex to analyze efficiently. Integrating Improvado with eBay streamlines data aggregation, providing a 5× faster time-to-insight, which allows businesses to optimize listings and pricing strategies more swiftly and accurately.
Google Ads is an online advertising platform that enables businesses to create and manage pay-per-click campaigns across search, display, and video networks. By targeting specific keywords and demographics, companies can increase visibility and directly reach potential customers at the moment they’re searching.
Using Google Ads helps businesses optimize budgets with measurable ROI and detailed performance insights. When integrated with Improvado, data aggregation is simplified, eliminating 99% of discrepancies and providing a clearer view of campaign effectiveness.
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This dashboard integrates eBay sales data with Google Ads performance to provide a comprehensive marketing overview. It helps track ad spend alongside product listings, offering clear visibility into campaign effectiveness and ROI. Users can monitor trends and adjust strategies based on real-time insights.
You can connect eBay and Google Ads by linking your eBay seller account with Google Ads via third-party tools like Improvado, which streamlines data import and automates campaign tracking setup.
Integration enables better ad targeting by using real-time eBay sales data, improves ROI analysis, and helps optimize campaigns based on actual marketplace performance.
Improvado supports near real-time data syncing, typically updating every few hours to ensure your Google Ads reflect the latest eBay sales and inventory changes.
Yes, Improvado allows customization of data fields so you can map specific eBay metrics like product categories or transaction details directly into Google Ads for tailored reporting.
Basic familiarity with API connections helps, but Improvado simplifies the process with user-friendly interfaces and support, minimizing the need for deep technical skills.
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