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Maximize Campaign Success with Unified Data Insights from eBay and Liftoff Integration
Unite Ebay and Liftoff analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
eBay is a global e-commerce platform that facilitates buying and selling a wide variety of new and used goods, ranging from electronics to collectibles. It offers features such as auction-style listings, fixed-price sales, and robust seller tools including inventory management and customer feedback systems. In the context of digital marketing, analytics teams often spend 60-80% of their time on data preparation, extracting insights from complex sales and advertising datasets generated by platforms like eBay.
To address these challenges, integrating eBay data with solutions like Improvado streamlines data aggregation and visualization processes. This integration significantly reduces reporting time by 75%, allowing marketing teams to focus more on strategy and less on manual data handling. As a result, businesses leveraging eBay can achieve quicker, more accurate performance analysis and optimize their online sales efforts efficiently.
Liftoff is a performance marketing platform specializing in user acquisition and retargeting through advanced data-driven strategies. It helps businesses increase customer engagement and optimize ad spend by targeting high-value audiences with precision. Companies report improved conversion rates and deeper insights into campaign performance, enabling smarter budget allocation.
By integrating with Improvado, Liftoff reduces weekly reconciliation from 8 hours to 30 minutes, streamlining data aggregation and reporting processes. This partnership allows marketing teams to focus on strategy rather than manual data handling, accelerating decision-making and ROI analysis.
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The eBay + Liftoff dashboard offers a centralized view of marketing performance, combining data from multiple campaigns for clearer insights. Users can track key metrics in real time, helping to identify trends and optimize spend effectively. This integration supports detailed segmentation and attribution, enabling smarter decision-making with 40-65% lower marketing analytics costs compared to traditional methods.
The integration connects eBay’s advertising data with Liftoff’s mobile app retargeting platform, enabling precise ad campaigns based on user behavior. Improvado facilitates this by streamlining data extraction and transformation for better insights.
This integration improves campaign targeting and ROI by leveraging eBay’s shopper data within Liftoff’s platform. Additionally, Improvado helps unify and visualize data across both platforms to optimize marketing decisions.
Setup involves connecting your eBay advertising account with Liftoff via API credentials. Improvado can assist by automating data sync and ensuring accurate mapping between platforms.
The sync typically includes user engagement metrics, ad spend, conversion events, and audience data. Improvado enhances this by aggregating the data into comprehensive dashboards for real-time analysis.
Yes, Improvado offers customizable reporting templates that
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