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Maximize campaign results with unified data, combining Facebook Ads and Liftoff insights effortlessly.
Bridge Facebook Ads and Liftoff data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Facebook Ads is an advertising platform that enables businesses to create, manage, and optimize paid campaigns across Facebook, Instagram, and Audience Network. It offers granular targeting options such as custom audiences, lookalike segments, and detailed demographic filters. With advanced tools like automated bid strategies and A/B testing, marketers can refine ad performance in real time, reducing wasted spend and improving ROI.
In the current marketing landscape, teams spend 20-40% of their time on reporting, extracting data from multiple sources to assess campaign effectiveness. Integrating Facebook Ads with Improvado streamlines this process by consolidating data and automating report generation, which eliminates 90% of marketing-related IT tickets. This integration ensures that technical bottlenecks no longer delay access to actionable insights, allowing teams to focus on strategy rather than data wrangling.
Liftoff is a performance marketing platform specializing in user acquisition and retargeting through data-driven strategies that optimize ad spend and boost ROI. By leveraging machine learning, it identifies high-value users, helping businesses scale efficiently while reducing wasted impressions.
Integrating Liftoff with Improvado enhances data management, as it handles unlimited data volumes with sub-second loading times. This combination provides marketers with quick, actionable insights to refine campaigns and improve overall performance.
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The Facebook Ads + Liftoff dashboard consolidates campaign data into one intuitive interface, making performance tracking straightforward and efficient. Designed for clarity, it cuts audit prep time by 60%, allowing teams to focus on strategy rather than data gathering.
Improvado simplifies the integration by connecting your Facebook Ads and Liftoff accounts through its platform, enabling automatic data extraction without manual uploads.
Merging these data streams allows marketers to analyze ad performance alongside user acquisition results, providing a clearer view of campaign ROI and optimization opportunities.
Improvado continuously syncs data from both platforms via their APIs, normalizing and updating it in real time for accurate reporting and dashboarding.
Yes, Improvado allows you to tailor the data fields and create custom reports that reflect the specific KPIs important to your business goals.
No extensive technical skills are needed; Improvado provides a user-friendly interface and support to guide you through the setup and configuration process.
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