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With Improvado you can merge marketing data from Facebook Ads and Liftoff on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.
Connect Facebook Ads and Liftoff to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Facebook Ads is a powerful advertising service that helps you reach the right audience at the right time. With this ads platform, you can choose the required outcome of your marketing campaign, adjust the target audience, determine a location for your ads, and measure the campaign’s performance.From our side, Improvado helps you to streamline these data to a business intelligence tool. You can easily aggregate performance data, such as clicks and conversions, and break down your audience by age, gender, location, and the devices they use to better understand your customers. With this information visualized, you get in-depth insights into who your clients are and how they interact with your business.
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Liftoff is a marketing platform that deals with programmatic user acquisition and re-engagement for mobile apps. With data on about 3 million users across 1 million apps, Liftoff knows to what exact audience you should promote your product. Machine learning algorithms automatically detect users who will be interested in your product, making it profitable with a cost-per-revenue model that optimizes user lifetime value goals. At Improvado, we have created an API connector that streamlines all data gathered by Liftoff to your data storage. Now, you can compare data about promising users from Liftoff with your current audience and find the differences that separate you from a sustainable revenue stream.
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Advanced data visualization tools offer detailed dashboards that connect Facebook Ads and Liftoff data in a one-piece representation of your marketing performance. With custom dashboards you can:
Joining Facebook Ads and Liftoff allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.
Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Facebook Ads and Liftoff. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.
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