Integrate Facebook Ads and Liftoff data into a single marketing dashboard

With Improvado you can merge marketing data from Facebook Ads and Liftoff on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Facebook Ads and Liftoff to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Facebook Ads

Facebook Ads is a powerful advertising service that helps you reach the right audience at the right time. With this ads platform, you can choose the required outcome of your marketing campaign, adjust the target audience, determine a location for your ads, and measure the campaign’s performance.From our side, Improvado helps you to streamline these data to a business intelligence tool. You can easily aggregate performance data, such as clicks and conversions, and break down your audience by age, gender, location, and the devices they use to better understand your customers. With this information visualized, you get in-depth insights into who your clients are and how they interact with your business.

  1. Facebook Ads guide
  2. Facebook Ads and Improvado Integration
  3. How to create a Facebook Ads engagement dashboard

Streamlining data from Liftoff

Liftoff is a marketing platform that deals with programmatic user acquisition and re-engagement for mobile apps. With data on about 3 million users across 1 million apps, Liftoff knows to what exact audience you should promote your product. Machine learning algorithms automatically detect users who will be interested in your product, making it profitable with a cost-per-revenue model that optimizes user lifetime value goals. At Improvado, we have created an API connector that streamlines all data gathered by Liftoff to your data storage. Now, you can compare data about promising users from Liftoff with your current audience and find the differences that separate you from a sustainable revenue stream.

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FAQ

Streamlining data from Facebook Ads

Facebook Ads is a powerful advertising service that helps you reach the right audience at the right time. With this ads platform, you can choose the required outcome of your marketing campaign, adjust the target audience, determine a location for your ads, and measure the campaign’s performance.From our side, Improvado helps you to streamline these data to a business intelligence tool. You can easily aggregate performance data, such as clicks and conversions, and break down your audience by age, gender, location, and the devices they use to better understand your customers. With this information visualized, you get in-depth insights into who your clients are and how they interact with your business.

  1. Facebook Ads guide
  2. Facebook Ads and Improvado Integration
  3. How to create a Facebook Ads engagement dashboard

Merging Facebook Ads data with other connectors

Streamlining data from Liftoff

Liftoff is a marketing platform that deals with programmatic user acquisition and re-engagement for mobile apps. With data on about 3 million users across 1 million apps, Liftoff knows to what exact audience you should promote your product. Machine learning algorithms automatically detect users who will be interested in your product, making it profitable with a cost-per-revenue model that optimizes user lifetime value goals. At Improvado, we have created an API connector that streamlines all data gathered by Liftoff to your data storage. Now, you can compare data about promising users from Liftoff with your current audience and find the differences that separate you from a sustainable revenue stream.

Liftoff integration with other services

Streamlining data from Liftoff

Liftoff is a marketing platform that deals with programmatic user acquisition and re-engagement for mobile apps. With data on about 3 million users across 1 million apps, Liftoff knows to what exact audience you should promote your product. Machine learning algorithms automatically detect users who will be interested in your product, making it profitable with a cost-per-revenue model that optimizes user lifetime value goals. At Improvado, we have created an API connector that streamlines all data gathered by Liftoff to your data storage. Now, you can compare data about promising users from Liftoff with your current audience and find the differences that separate you from a sustainable revenue stream.

Liftoff integration with other services

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How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Facebook Ads and Liftoff data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Liftoff and Facebook Ads to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Facebook Ads and Liftoff?

Joining Facebook Ads and Liftoff allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Facebook Ads and Liftoff. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Liftoff and Facebook Ads data in a single tool

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