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With Improvado you can merge marketing data from Instagram and Liftoff on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.
Connect Instagram and Liftoff to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Instagram is a powerful marketing platform that allows you to establish a brand presence and promote your product to your target audience. Instagram Organic gives you the ability to target people based on their interests. It uses a powerful algorithm to provide highly relevant and targeted people with information regarding a business or brand.As for paid ads, Instagram’s API allows you to measure performance and collect various metrics for every CPC marketing campaign and creative. Our connector uses data automation to take the data from both organic and paid Instagram channels and bring it together in one place so that you can connect the dots and get a real picture of your marketing efforts.
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Liftoff is a marketing platform that deals with programmatic user acquisition and re-engagement for mobile apps. With data on about 3 million users across 1 million apps, Liftoff knows to what exact audience you should promote your product. Machine learning algorithms automatically detect users who will be interested in your product, making it profitable with a cost-per-revenue model that optimizes user lifetime value goals. At Improvado, we have created an API connector that streamlines all data gathered by Liftoff to your data storage. Now, you can compare data about promising users from Liftoff with your current audience and find the differences that separate you from a sustainable revenue stream.
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Advanced data visualization tools offer detailed dashboards that connect Instagram and Liftoff data in a one-piece representation of your marketing performance. With custom dashboards you can:
Joining Instagram and Liftoff allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.
Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Instagram and Liftoff. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.
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