Join Instagram and Web Ads data in one place

With Improvado you can merge marketing data from Instagram and Web Ads on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Instagram and Web Ads to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Instagram

Instagram is a powerful marketing platform that allows you to establish a brand presence and promote your product to your target audience. Instagram Organic gives you the ability to target people based on their interests. It uses a powerful algorithm to provide highly relevant and targeted people with information regarding a business or brand.As for paid ads, Instagram’s API allows you to measure performance and collect various metrics for every CPC marketing campaign and creative. Our connector uses data automation to take the data from both organic and paid Instagram channels and bring it together in one place so that you can connect the dots and get a real picture of your marketing efforts.

Streamlining data from Web Ads

Web Ads is an extensive group of European and global publishers. We’ve created a Web Ads connector that connects your Web Ads account to your preferred marketing tools. This will enable you to automate the process of importing your Web Ads data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.

FAQ

Streamlining data from Instagram

Instagram is a powerful marketing platform that allows you to establish a brand presence and promote your product to your target audience. Instagram Organic gives you the ability to target people based on their interests. It uses a powerful algorithm to provide highly relevant and targeted people with information regarding a business or brand.As for paid ads, Instagram’s API allows you to measure performance and collect various metrics for every CPC marketing campaign and creative. Our connector uses data automation to take the data from both organic and paid Instagram channels and bring it together in one place so that you can connect the dots and get a real picture of your marketing efforts.

Streamlining data from Web Ads

Web Ads is an extensive group of European and global publishers. We’ve created a Web Ads connector that connects your Web Ads account to your preferred marketing tools. This will enable you to automate the process of importing your Web Ads data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.

Streamlining data from Web Ads

Web Ads is an extensive group of European and global publishers. We’ve created a Web Ads connector that connects your Web Ads account to your preferred marketing tools. This will enable you to automate the process of importing your Web Ads data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.

Web Ads integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Instagram and Web Ads data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Web Ads and Instagram to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Instagram and Web Ads?

Joining Instagram and Web Ads allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Instagram and Web Ads. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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