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Unlock Greater Reach and Insights with Unified Data from Pinterest and Web Ads Integration
Link Pinterest and Web Ads data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Pinterest is a visual discovery and bookmarking platform designed to help users find inspiration across various interests such as home decor, fashion, recipes, and DIY projects. Its core features include pinning images from websites, creating themed boards, and utilizing advanced search filters like color palettes and content type to refine results. For example, a user planning a wedding can curate a board with floral arrangements, table settings, and invitation ideas, making it a versatile tool for both personal and professional projects.
In the broader marketing landscape, 64% of marketers report lacking tools to accurately measure the return on investment (ROI) from visual platforms like Pinterest. This gap complicates campaign optimization and budget allocation. Integrating Pinterest data with analytics solutions via Improvado enables brands to achieve a 5× faster time-to-insight, streamlining performance analysis and strategic decision-making.
Web Ads platforms are digital advertising management tools designed to create, optimize, and analyze campaigns across multiple channels. They help businesses increase ROI by streamlining ad performance tracking and automating budget adjustments based on real-time data.
By integrating with Improvado, these platforms connect 500+ data sources, enabling comprehensive reporting and deeper insights. This integration supports smarter decision-making, helping businesses enhance marketing strategies efficiently.
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Our Pinterest + Web Ads dashboard offers a unified view for managing campaigns across platforms. It simplifies tracking by consolidating key metrics in one place, reducing procurement complexity by 85%. The interface provides detailed performance breakdowns, enabling quick adjustments to optimize ad spend. Real-time data updates ensure decisions are based on the latest insights, improving overall campaign responsiveness.
Integrating Pinterest with web ads typically involves connecting your Pinterest Ads account via APIs or third-party tools like Improvado, which streamlines data aggregation and unifies campaign metrics across platforms.
Linking Pinterest with other web ads helps you gain a comprehensive view of customer engagement, optimize spend based on cross-channel performance, and improve targeting using consolidated insights, especially when powered by platforms like Improvado.
Yes, with tools such as Improvado, Pinterest ad data can be automatically synced and formatted to match your marketing stack, enabling seamless reporting alongside data from Google Ads, Facebook, and other platforms.
Ensure you have admin access to your Pinterest Business account and web ad platforms, API credentials if applicable, and a data pipeline setup—tools like Improvado can simplify these technical steps by handling data extraction and normalization.
Improvado automates the collection and un
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