Join Adroll and Web Ads data in one place

With Improvado you can merge marketing data from Adroll and Web Ads on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Adroll and Web Ads to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Adroll

Adroll is a retargeting and prospecting platform for advertisers. It offers marketing teams retargeting products for cross-platform advertising. Its marketing platform enables businesses to use their own website data about consumer behavior to create personalized ad campaigns. Adroll publishes ad campaigns to over 500 ad platforms, tracks their performance, and helps identify new markets for promotion.Improvado integrates with Adroll via REST API and extracts all data about the marketing performance of your launched campaigns. With all information about your marketing efforts in one place, you can visualize them with BI tools to get more actionable insights and find your weak spots.

Streamlining data from Web Ads

Web Ads is an extensive group of European and global publishers. We’ve created a Web Ads connector that connects your Web Ads account to your preferred marketing tools. This will enable you to automate the process of importing your Web Ads data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.

FAQ

Streamlining data from Adroll

Adroll is a retargeting and prospecting platform for advertisers. It offers marketing teams retargeting products for cross-platform advertising. Its marketing platform enables businesses to use their own website data about consumer behavior to create personalized ad campaigns. Adroll publishes ad campaigns to over 500 ad platforms, tracks their performance, and helps identify new markets for promotion.Improvado integrates with Adroll via REST API and extracts all data about the marketing performance of your launched campaigns. With all information about your marketing efforts in one place, you can visualize them with BI tools to get more actionable insights and find your weak spots.

Streamlining data from Web Ads

Web Ads is an extensive group of European and global publishers. We’ve created a Web Ads connector that connects your Web Ads account to your preferred marketing tools. This will enable you to automate the process of importing your Web Ads data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.

Streamlining data from Web Ads

Web Ads is an extensive group of European and global publishers. We’ve created a Web Ads connector that connects your Web Ads account to your preferred marketing tools. This will enable you to automate the process of importing your Web Ads data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.

Web Ads integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Adroll and Web Ads data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Web Ads and Adroll to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Adroll and Web Ads?

Joining Adroll and Web Ads allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Adroll and Web Ads. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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