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Harness unified data to boost campaign precision and maximize return with Adroll + Web Ads integration.
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Merge Adroll and Web Ads data streams into Improvado seamlessly.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
AdRoll is a digital advertising platform designed to help businesses execute targeted, data-driven marketing campaigns across multiple channels. It offers features like audience segmentation, dynamic retargeting, and cross-channel attribution to optimize ad spend. Given that analytics teams spend 60-80% of their time on data preparation, AdRoll’s robust API and data export capabilities streamline access to campaign performance metrics and audience insights.
Integration with Improvado further enhances AdRoll’s functionality by automating data aggregation and normalization, reducing routine tasks by 60%. This allows marketing analysts to focus on deeper analysis rather than manual data wrangling, improving overall efficiency. For example, consolidated dashboards combine AdRoll data with other sources, enabling precise ROI tracking and faster decision-making.
Web Ads platforms are digital advertising management tools that streamline the process of creating, optimizing, and analyzing ad campaigns across multiple channels. They enable businesses to target specific audiences, measure performance in real-time, and adjust strategies promptly for better ROI.
By consolidating data from various sources, these platforms help marketers make informed decisions backed by detailed insights. Improvado integration ensures the system handles unlimited data volumes with sub-second loading times, supporting scalable growth and data-driven marketing strategies.
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The Adroll + Web Ads dashboard offers a clear view of your advertising campaigns, consolidating data into one accessible platform. It reduces procurement complexity by 85%, simplifying vendor management and budget tracking. With real-time performance metrics, users can quickly identify which ads drive the best results. The dashboard also features customizable reporting tools, allowing tailored insights that support informed decision-making across teams.
To integrate Adroll with Web Ads, connect your Adroll account through the Web Ads platform using API credentials; this allows ad campaigns to sync automatically. Tools like Improvado can simplify this by managing data flows between both systems.
Combining Adroll with Web Ads enhances targeting precision and campaign management efficiency, providing consolidated reporting. Improvado further streamlines this by unifying advertising data for better analysis.
Data sync occurs via API connections that update campaign metrics and audience lists in near real-time. Platforms like Improvado help automate and normalize this data for consistent insights.
Yes, you need valid API keys for both Adroll and Web Ads accounts, along with permissions to access campaign data. Using a connector like Improvado can reduce technical complexity by handling authentication and data mapping.
Absolutely, Improvado aggregates data from Adroll and Web Ads into customizable dashboards, enabling marketers to track performance
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