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Harness unified data to boost your marketing insights and optimize campaign performance effortlessly.
Link Adroll and Google Analytics data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
AdRoll is a digital advertising platform designed to help businesses execute targeted, data-driven marketing campaigns across multiple channels. It offers features such as dynamic retargeting, cross-device attribution, and AI-driven audience segmentation, enabling enterprises to optimize ad spend and improve conversion rates. Given that enterprises average 120+ martech tools, AdRoll’s ability to integrate with various data sources streamlines campaign management and consolidates performance metrics.
With native integrations for major platforms and customizable reporting dashboards, AdRoll supports detailed analysis of campaign performance. When paired with Improvado, users benefit from a 5× faster time-to-insight by automating data aggregation and visualization, reducing manual data processing and accelerating data-driven decision-making processes. This combination enhances operational efficiency in complex marketing environments.
Google Analytics is a web analytics platform that enables businesses to monitor website and app performance through detailed data collection. It provides insights into user behavior, traffic sources, and conversion paths, allowing companies to make informed decisions. With real-time reporting and customizable dashboards, teams can quickly identify trends and optimize user engagement strategies.
Utilizing Google Analytics helps businesses improve marketing ROI by understanding what drives visitors and conversions. Integrating Improvado streamlines data workflows, reducing weekly reconciliation from 8 hours to just 30 minutes, and ensuring accurate, timely reporting across all marketing channels.
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The Adroll + Google Analytics dashboard combines detailed marketing data in one place, offering clear insights into campaign performance and user behavior. It helps streamline reporting with customizable widgets and real-time updates. Users benefit from 40-65% lower marketing analytics costs by reducing reliance on multiple tools.
To integrate Adroll with Google Analytics, add the Adroll tracking script to your website and link Adroll campaigns with GA by enabling auto-tagging or importing Adroll data through platforms like Improvado for streamlined data management.
Syncing Adroll data with Google Analytics allows marketers to analyze user behavior alongside ad performance, providing deeper insights into ROI and campaign effectiveness.
While native auto-sync is limited, tools like Improvado enable automatic data extraction from Adroll and import into Google Analytics or BI dashboards for continuous reporting.
Common challenges include correctly placing tracking pixels and ensuring consistent UTM parameters; using Improvado can help centralize and validate tracking data to reduce errors.
Improvado automates data collection from both Adroll and Google Analytics, providing unified reports that help marketers make informed decisions without manual data handling.
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