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Boost your marketing results with unified data through Adroll and Mailchimp integration.
Bridge Adroll and Mailchimp data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
AdRoll is a digital advertising platform designed for businesses to execute targeted, data-driven marketing campaigns across multiple channels, including display, social, and email. It offers advanced audience segmentation, dynamic ad personalization, and cross-device tracking, enabling precise retargeting based on user behavior. In an industry where analytics teams spend 60-80% of their time on data preparation, AdRoll's integration with various data sources helps streamline campaign reporting and optimization.
By connecting AdRoll with Improvado, users can automate data aggregation and normalization, reducing manual efforts significantly. This integration leads to 5× faster time-to-insight, allowing marketing analysts to focus more on strategy rather than data wrangling. As a result, teams gain quicker access to consolidated performance metrics, improving decision-making efficiency across digital campaigns.
Mailchimp is an all-in-one marketing platform designed to help businesses manage and automate their email campaigns, audience segmentation, and customer journeys efficiently. It offers detailed analytics and A/B testing tools that enable companies to optimize engagement and improve ROI.
By streamlining marketing efforts, Mailchimp reduces manual tasks and enhances targeting precision for better results. Its integration with Improvado connects 500+ sources, allowing businesses to unify data and gain comprehensive insights across all channels.
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The Adroll + Mailchimp dashboard offers a unified view of your marketing campaigns, combining email and advertising metrics in one place. It cuts audit prep time by 60% by organizing data efficiently and providing clear insights. With real-time performance tracking, you can quickly spot trends and adjust strategies. The customizable reporting tools make it simple to generate detailed summaries. Plus, integrated audience segmentation helps refine targeting without switching platforms.
To connect AdRoll and Mailchimp, you typically use API keys to link your accounts, enabling AdRoll to sync audience data with Mailchimp for targeted email campaigns. Tools like Improvado can simplify this by automating data transfers without manual setup.
Integrating both platforms allows you to combine AdRoll’s retargeting ads with Mailchimp’s email marketing, improving customer engagement and conversion rates. This integration helps create consistent messaging across channels for better campaign performance.
Data sync frequency depends on your setup but usually occurs daily or in near real-time to keep email lists and ad audiences updated. Improvado offers customizable sync intervals to match your business needs.
Yes, merging data from both platforms allows for detailed segmentation based on browsing behavior and email engagement, enhancing personalization. Improvado enables seamless data aggregation to support advanced audience targeting.
While basic integration can be straightforward, managing complex data syncing and
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