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Harness unified data to boost ad performance and streamline campaigns with AdRoll + Twitter integration.
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Sync Adroll and Twitter with Improvado through our simple setup.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
AdRoll is a digital advertising platform designed to help businesses execute targeted, data-driven marketing campaigns across multiple channels including display, social media, and email. It offers advanced audience segmentation, retargeting capabilities, and predictive analytics, enabling users to optimize ad spend based on real-time performance data. With features like cross-device tracking and AI-powered bidding strategies, AdRoll addresses the challenge faced by 64% of marketers who lack tools to measure true ROI effectively.
The platform’s integration with Improvado enhances data aggregation and reporting, increasing analytical productivity by 2-3×. This integration streamlines the collection of campaign metrics from various sources, providing marketers with comprehensive dashboards for in-depth analysis. As a result, businesses can make more informed decisions and refine their strategies with higher precision, reducing manual data handling and improving overall efficiency.
Twitter is a dynamic social media platform where users share short-form content called tweets, fostering real-time conversations and trends. Businesses leverage Twitter to engage directly with their audience, monitor market sentiment, and amplify brand visibility through targeted messaging.
With its fast-paced environment, Twitter provides valuable insights into customer preferences and competitor activity. Integrating with Improvado, the platform handles unlimited data volumes with sub-second loading times, enabling efficient data analysis and informed decision-making for marketing teams.
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The Adroll + Twitter dashboard offers a unified view of your campaign performance, combining data from both platforms in one place. It cuts audit prep time by 60%, making reporting more efficient. Users can monitor real-time engagement metrics, track ad spend across channels, and identify top-performing audiences with ease.
To integrate Adroll with Twitter, connect your Twitter Ads account within the Adroll dashboard by authorizing access and selecting the campaigns you'd like to sync. This setup allows you to manage and optimize Twitter ads alongside other channels effortlessly.
Combining Adroll with Twitter enables multi-channel retargeting and audience expansion, providing richer insights and better campaign performance by unifying data from both platforms.
Data sync occurs via API connections that update audience lists and campaign performance in near real-time, ensuring accurate targeting and reporting across both platforms.
Yes, Improvado specializes in aggregating marketing data, making it easier to centralize reporting from Adroll and Twitter to track ROI and campaign metrics without manual work.
You need admin access to both Adroll and Twitter Ads accounts, plus API permissions enabled; having a data connector like Improvado can simplify the technical aspects of ongoing data management.</
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