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Effortlessly Connect Adroll and Salesforce for Unified Data That Drives Smarter Marketing Decisions
Sync Adroll and Salesforce with Improvado through our simple setup.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
AdRoll is a digital advertising platform designed to help businesses execute targeted, data-driven marketing campaigns across multiple channels, including display, social, and email. It offers advanced audience segmentation, dynamic ad retargeting, and real-time bidding features that enable precise budget allocation and improved ROI. For example, its AI-powered predictive analytics optimize ad spend by analyzing user behavior patterns and adjusting campaigns automatically.
In the current landscape where marketing teams spend 20-40% of their time on reporting, integrating AdRoll with Improvado streamlines data aggregation from disparate sources. This integration increases analytical productivity by 2-3× by automating complex data workflows and providing comprehensive dashboards. As a result, teams can focus more on strategic decision-making rather than manual data consolidation and reporting tasks.
Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations streamline sales, customer service, and marketing efforts. It centralizes customer data, enabling teams to make informed decisions and improve client engagement efficiently.
By integrating with Improvado, Salesforce handles unlimited data volumes with sub-second loading times, enhancing data analysis and reporting. This combination empowers businesses to scale operations while maintaining fast, reliable access to critical insights.
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The Adroll + Salesforce dashboard integrates marketing and sales data into a single view, simplifying campaign management. It cuts audit prep time by 60% by automatically compiling reports. Users can track lead conversions with detailed attribution models, providing clear insights on campaign performance. The dashboard also offers customizable widgets, allowing teams to focus on metrics most relevant to their goals, improving data-driven decision-making.
To set up the integration, connect your Adroll account with Salesforce via API credentials, then map your lead and campaign data fields. Tools like Improvado can simplify this process by automating data extraction and transformation.
Integrating Adroll with Salesforce enables unified customer insights, improved lead tracking, and enhanced campaign ROI measurement by syncing marketing and sales data in one platform.
Data sync occurs via scheduled API calls that update leads, contacts, and campaign metrics; Improvado can automate and customize these syncs to ensure accuracy and timeliness.
Yes, Salesforce customer segments can be exported to Adroll for precise audience targeting, improving personalization and campaign performance.
Improvado acts as a data pipeline, streamlining the flow between Adroll and Salesforce by automating data collection, normalization, and visualization for better decision-making.
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