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Unify your data to deliver precise, personalized campaigns that boost engagement and drive conversions.
Integrate Adroll and Adobe Marketo Engage into Improvado in minutes, not hours.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
AdRoll is a digital advertising platform designed to help businesses execute targeted, data-driven marketing campaigns across multiple channels, including display, social, and email. It offers features like AI-powered audience segmentation, cross-device attribution, and dynamic ad retargeting, enabling marketers to refine their strategies based on real-time performance data. Given that 64% of marketers lack tools to measure true ROI, AdRoll’s integrated analytics provide detailed insights into customer journeys and conversion metrics, bridging critical data gaps.
Additionally, AdRoll supports seamless integration with Improvado, which consolidates data from disparate sources into unified dashboards. This integration increases analytical productivity by 2-3×, allowing marketing teams to automate reporting workflows and focus on optimizing campaigns rather than data collection. By enhancing data accessibility and visualization, AdRoll combined with Improvado empowers businesses to make more informed decisions in an increasingly complex advertising landscape.
Adobe Marketo Engage is a comprehensive marketing automation platform designed to help businesses manage and optimize customer engagement across multiple channels. It streamlines lead management, email marketing, and campaign analytics to improve conversion rates and ROI.
With its robust data capabilities, Marketo supports targeted strategies that drive growth and customer retention. Integrated with Improvado, it handles unlimited data volumes with sub-second loading times, ensuring fast, reliable insights for informed decision-making.
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The Adroll + Adobe Marketo Engage dashboard offers a centralized view of your marketing campaigns and ad performance. It reduces procurement complexity by 85%, streamlining vendor management. Users can track real-time engagement metrics, enabling quick adjustments to optimize results. Additionally, the dashboard integrates cross-channel data, providing a comprehensive snapshot of customer journeys. Customizable reporting tools help teams analyze ROI and campaign effectiveness efficiently.
This integration connects Adroll’s retargeting capabilities with Adobe Marketo Engage’s marketing automation to sync audience data and trigger personalized campaigns based on user behavior.
Combining Adroll’s advertising reach with Marketo’s lead nurturing improves campaign precision, increases ROI, and streamlines customer journeys through coordinated marketing efforts.
Setup involves connecting APIs from both platforms and configuring data sync rules; using tools like Improvado can simplify this process by automating data extraction and transformation.
Key data such as audience segments, campaign performance metrics, and lead activities sync between the platforms to enable targeted advertising and informed marketing decisions.
Yes, Improvado offers automated data pipelines that centralize and normalize data from both platforms, reducing manual work and ensuring accurate, timely insights for marketing teams.
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