Unite Pinterest and Instagram analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Pinterest is a visual discovery platform designed for users to explore, save, and organize images and ideas across a wide range of interests such as home decor, fashion, recipes, and DIY projects. Its core features include customizable boards, detailed search filters, and the ability to follow curated content streams from other users or brands, facilitating targeted discovery. For example, a user planning a wedding can compile inspiration by pinning floral arrangements, dress styles, and venue ideas, creating a personalized visual catalog.
Despite its extensive use by marketers, 64% report lacking tools to accurately measure return on investment, making data-driven decision-making challenging. Integrations like Improvado enable data aggregation from Pinterest with analytics platforms, providing a 5× faster path to actionable insights. This allows brands to optimize campaigns based on precise engagement metrics, bridging the gap between content performance and marketing ROI in a competitive digital landscape.
Instagram is a visual-centric social media platform that enables users to share photos, videos, and Stories, fostering strong community engagement. For businesses, it offers targeted advertising and influencer partnerships, helping brands reach over 1 billion active users worldwide with precise demographic insights.
Its advertising tools provide detailed analytics, allowing marketers to optimize campaigns and measure ROI effectively. Integrating Instagram data with Improvado eliminates 99% of discrepancies, ensuring accurate reporting and streamlined decision-making for business growth.
This dashboard integrates Pinterest and Instagram data to provide a clear overview of your social media performance. It reduces procurement complexity by 85%, streamlining your content sourcing and scheduling. Designed for efficient management, it consolidates metrics from both platforms into one interface.
You can link your Pinterest and Instagram accounts using platforms like Improvado, which simplify data aggregation by securely connecting APIs without manual exports.
Combining Pinterest and Instagram insights helps identify cross-platform trends, optimize ad spend, and better understand audience behavior for more informed marketing strategies.
Yes, with solutions like Improvado, data from both Pinterest and Instagram can be synchronized frequently to provide near real-time reporting and updated campaign metrics.
Challenges include handling different API formats and data structures, but platforms like Improvado handle normalization and transformation to ensure consistent analytics.
By merging these data sources, businesses can track campaign performance holistically, identify which content resonates best, and allocate budgets more effectively with Improvado’s comprehensive dashboards.