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Experience streamlined insights and smarter decisions with unified data through Instagram + Nexxen integration.
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Bridge Instagram and Nexxen data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Instagram is a visual-centric social media platform that enables users to share photos, videos, Stories, and Reels, catering to both casual users and brands. Its interface supports detailed filters, tagging, and geolocation features, enhancing content discoverability and engagement. For marketing teams, Instagram’s in-app analytics provide essential metrics like reach, impressions, and audience demographics, yet analytics teams spend 60-80% of their time on data preparation due to fragmented data sources and format inconsistencies.
To address this, integrations like Improvado streamline data aggregation from Instagram and other channels, enabling marketers to consolidate performance metrics efficiently. This reduces manual processing and accelerates reporting, delivering a 5× faster time-to-insight. Such efficiency is crucial for timely decision-making in campaigns where visual content trends rapidly shift and require precise measurement.
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Nexxen is a data integration and analytics platform designed to unify marketing and sales data from multiple channels into a single dashboard. By consolidating diverse data streams, it helps businesses identify trends and optimize campaigns efficiently, reducing manual reporting time by up to 40%.
With Nexxen, teams can make informed decisions backed by comprehensive insights, improving ROI and alignment across departments. The platform also features Improvado integration, which connects 500+ sources to ensure a broad and detailed data landscape.
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The Instagram + Nexxen dashboard offers a comprehensive overview of your social media performance in one place. It cuts audit prep time by 60%, allowing you to focus on strategy rather than data gathering. Easily track follower growth, engagement rates, and content reach with real-time updates and clear visualizations.
The integration connects Instagram advertising data with Nexxen’s analytics platform, enabling centralized campaign tracking and performance insights.
Setup involves linking your Instagram Business account and Nexxen via a secure API connection; tools like Improvado can simplify this process by automating data extraction and syncing.
This integration streamlines reporting, offers real-time data updates, and enhances decision-making by consolidating marketing metrics in one dashboard.
Data sync frequency depends on your setup but can be configured for near real-time updates; Improvado supports customizable refresh intervals to match your reporting needs.
Yes, Nexxen allows you to tailor reports, and with Improvado’s data transformation features, you can create detailed dashboards aligned with your business objectives.
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