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Experience unified data insights that enhance your Twitter strategies through Nexxen’s seamless integration.
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Link Twitter and Nexxen data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Twitter is a social media platform that enables users to share short-form content through tweets, facilitating real-time conversations and news dissemination. It supports multimedia attachments like images, videos, and polls, enhancing user engagement. With advanced features such as Twitter Spaces for live audio discussions and robust analytics dashboards, the platform serves as a critical channel for brand communication and audience insights.
In an industry where enterprises average 120+ martech tools, integrating Twitter data efficiently is vital for cohesive marketing operations. Improvado’s integration with Twitter streamlines data aggregation and eliminates 90% of marketing-related IT tickets by automating reporting workflows. This reduces manual overhead and accelerates decision-making, empowering teams to focus on strategy rather than data management.
Nexxen is a data integration and analytics platform designed to unify marketing and sales data from diverse channels into a single dashboard. This consolidation helps businesses identify trends quickly, optimize campaigns, and improve ROI with clear, actionable insights.
By streamlining data workflows, Nexxen reduces manual reporting time and enhances decision-making accuracy. Its integration with Improvado connects 500+ sources, ensuring comprehensive data coverage for a complete business overview.
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The Twitter + Nexxen dashboard offers a centralized platform to monitor and analyze social media compliance effortlessly. Designed for clarity and efficiency, it cuts audit prep time by 60%, streamlining your review process. Users gain real-time insights, ensuring every tweet aligns with regulatory standards. The interface highlights discrepancies instantly, allowing quick corrective actions. With detailed reporting tools, tracking trends and documenting compliance becomes straightforward and reliable.
To connect Twitter with Nexxen, Improvado provides a straightforward setup process that requires API access tokens from Twitter and Nexxen credentials. Improvado handles authentication and data mapping to streamline integration without manual coding.
This integration centralizes Twitter campaign data within Nexxen, enabling marketers to analyze performance alongside other channels. Improvado’s platform enhances data accuracy and reduces reporting time, helping teams make quicker, informed decisions.
Improvado supports flexible data sync intervals, typically ranging from hourly to daily updates. This ensures Nexxen always has near real-time Twitter metrics to keep reporting and analysis up-to-date.
Yes, Improvado allows customization of data fields, so you can select specific Twitter metrics like impressions, engagement, or clicks to sync with Nexxen. This tailored approach aligns data imports with your business goals.
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