Integrate Twitter and Quantcast data into a single marketing dashboard

With Improvado you can merge marketing data from Twitter and Quantcast on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Twitter and Quantcast to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Twitter

Social media platform Twitter offers its Twitter Ads service, which allows you to create, manage, and optimize campaigns targeted at Twitter users. The Twitter integration can seamlessly import data from your Twitter account, such as retweets, favorites, link clicks, page visits, and direct messages.‍With the Twitter connector, you can sync your Twitter marketing data with your marketing automation solution and use the data for email marketing, lead generation, and social media campaigns. It also allows you to integrate your Twitter data into your other platforms, such as your email marketing database and website.

Streamlining data from Quantcast

Quantcast is a global advertising technology company. The software helps brands, agencies, and publishers to better understand and target their audiences. With Quantcast, marketers get real-time insights on customers’ interests, buying intentions, devices, and more. Knowing who your potential customers are and what their interests are opens new opportunities for experimentation. Improvado supplements Quantcast’s ecosystem. Our connector allows you to extract data from Quantcast, normalize it, and put it into your own storage. This action makes it easier to analyze data with business intelligence tools and compare Quantacast’s insights with data from other sources.

FAQ

Streamlining data from Twitter

Social media platform Twitter offers its Twitter Ads service, which allows you to create, manage, and optimize campaigns targeted at Twitter users. The Twitter integration can seamlessly import data from your Twitter account, such as retweets, favorites, link clicks, page visits, and direct messages.‍With the Twitter connector, you can sync your Twitter marketing data with your marketing automation solution and use the data for email marketing, lead generation, and social media campaigns. It also allows you to integrate your Twitter data into your other platforms, such as your email marketing database and website.

Streamlining data from Quantcast

Quantcast is a global advertising technology company. The software helps brands, agencies, and publishers to better understand and target their audiences. With Quantcast, marketers get real-time insights on customers’ interests, buying intentions, devices, and more. Knowing who your potential customers are and what their interests are opens new opportunities for experimentation. Improvado supplements Quantcast’s ecosystem. Our connector allows you to extract data from Quantcast, normalize it, and put it into your own storage. This action makes it easier to analyze data with business intelligence tools and compare Quantacast’s insights with data from other sources.

Streamlining data from Quantcast

Quantcast is a global advertising technology company. The software helps brands, agencies, and publishers to better understand and target their audiences. With Quantcast, marketers get real-time insights on customers’ interests, buying intentions, devices, and more. Knowing who your potential customers are and what their interests are opens new opportunities for experimentation. Improvado supplements Quantcast’s ecosystem. Our connector allows you to extract data from Quantcast, normalize it, and put it into your own storage. This action makes it easier to analyze data with business intelligence tools and compare Quantacast’s insights with data from other sources.

Quantcast integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Twitter and Quantcast data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Quantcast and Twitter to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Twitter and Quantcast?

Joining Twitter and Quantcast allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Twitter and Quantcast. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Quantcast and Twitter data in a single tool

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