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Effortlessly Connect Twitter and Facebook to Gain Unified Data for Smarter Social Insights and Growth
Merge Twitter and Facebook Pages data streams into Improvado seamlessly.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Twitter is a social media platform that enables users to share short-form content through tweets, facilitating real-time conversations and news updates. Features such as threaded replies, hashtag tracking, and advanced search filters help users navigate vast amounts of data efficiently. For instance, marketers often analyze trending hashtags to gauge audience sentiment or track campaign reach, yet analytics teams spend 60-80% of their time on data preparation before deriving actionable insights.
Integrations like Improvado streamline this process by aggregating Twitter data into centralized dashboards, reducing manual data handling. This optimization reduces reporting time by 75%, allowing teams to focus more on strategy rather than data wrangling. Such tools are crucial in managing the volume and velocity of Twitter data for timely, data-driven decisions.
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Facebook Pages provide a dedicated online space for businesses, public figures, and organizations to connect with their audience. They enable sharing updates, promoting products, and engaging followers through posts, events, and messaging features. Having an active Facebook Page helps brands build credibility and gather valuable customer insights from interactions and analytics.
Utilizing Facebook Pages can boost visibility and foster customer loyalty, leading to increased brand awareness and sales. Integrating Improvado streamlines data management, reducing weekly reconciliation from 8 hours to just 30 minutes, allowing teams to focus on strategic growth. This efficiency ensures accurate performance tracking across campaigns and channels.
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Manage your Twitter and Facebook Pages efficiently with this integrated dashboard. It centralizes key metrics and interactions, providing a clear overview of your social media presence.
Improvado streamlines the connection by guiding you through OAuth authentication for both Twitter and Facebook, enabling secure access and data extraction in minutes without coding.
Combining data from both platforms provides a unified view of social performance, improves campaign analysis, and helps businesses make informed marketing decisions with Improvado's consolidated dashboards.
Improvado offers scheduled data pulls with frequent updates, ensuring near real-time synchronization of metrics from both Twitter and Facebook to keep your reports current.
Yes, Improvado allows you to select specific metrics such as impressions, clicks, and engagement rates, tailoring data import to your business needs without unnecessary clutter.
Integrating Twitter and Facebook data with Improvado enhances cross-channel insights, enabling marketers to optimize spend and strategy based on comprehensive social media performance.
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