Integrate Twitter and Google Ad Manager data into a single marketing dashboard

With Improvado you can merge marketing data from Twitter and Google Ad Manager on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Twitter and Google Ad Manager to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Twitter

Social media platform Twitter offers its Twitter Ads service, which allows you to create, manage, and optimize campaigns targeted at Twitter users. The Twitter integration can seamlessly import data from your Twitter account, such as retweets, favorites, link clicks, page visits, and direct messages.‍With the Twitter connector, you can sync your Twitter marketing data with your marketing automation solution and use the data for email marketing, lead generation, and social media campaigns. It also allows you to integrate your Twitter data into your other platforms, such as your email marketing database and website.

Streamlining data from Google Ad Manager

Google Ad Manager is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile apps, games, or other destinations. It can be used as an ad server, but it also provides a variety of features for managing the sales process for online ads. With our help, you can monitor your marketing efforts across all channels with ease. Integration with Google Ad Manager allows us to streamline data from all destinations to a unified data warehouse. Aggregated information makes marketing data analysis faster and more precise. Additionally, Improvado streamlines data to visualization tools to automatically supply charts and dashboards with fresh data.

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FAQ

Streamlining data from Twitter

Social media platform Twitter offers its Twitter Ads service, which allows you to create, manage, and optimize campaigns targeted at Twitter users. The Twitter integration can seamlessly import data from your Twitter account, such as retweets, favorites, link clicks, page visits, and direct messages.‍With the Twitter connector, you can sync your Twitter marketing data with your marketing automation solution and use the data for email marketing, lead generation, and social media campaigns. It also allows you to integrate your Twitter data into your other platforms, such as your email marketing database and website.

Streamlining data from Google Ad Manager

Google Ad Manager is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile apps, games, or other destinations. It can be used as an ad server, but it also provides a variety of features for managing the sales process for online ads. With our help, you can monitor your marketing efforts across all channels with ease. Integration with Google Ad Manager allows us to streamline data from all destinations to a unified data warehouse. Aggregated information makes marketing data analysis faster and more precise. Additionally, Improvado streamlines data to visualization tools to automatically supply charts and dashboards with fresh data.

Streamlining data from Google Ad Manager

Google Ad Manager is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile apps, games, or other destinations. It can be used as an ad server, but it also provides a variety of features for managing the sales process for online ads. With our help, you can monitor your marketing efforts across all channels with ease. Integration with Google Ad Manager allows us to streamline data from all destinations to a unified data warehouse. Aggregated information makes marketing data analysis faster and more precise. Additionally, Improvado streamlines data to visualization tools to automatically supply charts and dashboards with fresh data.

Google Ad Manager integration with other services

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How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Twitter and Google Ad Manager data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Google Ad Manager and Twitter to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Twitter and Google Ad Manager?

Joining Twitter and Google Ad Manager allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Twitter and Google Ad Manager. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Google Ad Manager and Twitter data in a single tool

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